10 Steps To A Successful Multiple-Host Direct Sales Event

woman-blowing-confettiOne of the challenges in most home party plan businesses is finding the time to host parties. Since parties are the lifeblood of your business, the more you do, the better your business and the faster you grow your team. But working more than two or three nights a week probably isn’t feasible for you. In today’s busy world, we’re always looking for ways to work smarter instead of harder. When I was working my party plan business, I held a multiple host event on the 2nd Tuesday of every month and it increased the number of shows I held from six or eight to up to sixteen each month.

 

During that event, I would hold up to 10 shows in one night in one big room. It was always an awesome party and often times I got my team involved and I supported them as they held a few shows of their own at my event, and we always recruited like crazy. I called it “Party Fest.” In a nutshell, it’s a multiple-host event during which you hold several parties at one time on one night in one large space. You can also turn this into a quick opportunity event by adding a short presentation and testimonials from your team members at the end of the evening for those who choose to stay.

 

This is something you can do as a one-time event, or monthly to increase your productivity (imagine holding six shows in one night!) Another great perk…offering Party Fest at your regular parties as a booking option for someone who doesn’t have a big house or doesn’t want to go to all the trouble of “putting on” a party themselves. If your home is big enough, you can use it. Otherwise, check out options like meeting rooms in restaurants, motels, or community centers.

 

Here are some great ideas for creating a fun, lucrative event:

  1. Design a fun, themed invitation for your event.
  2. Decide how many parties you can accommodate on that one night in your space.
  3. Depending on how much room you have, consider inviting select members of your team to host a few parties of their own during your event. This will get them involved and create built in support for you on the night of your event.
  4. Ask each host to give you $10.00 to cover her portion of the event (and then pool all of the money to buy food, beverages, etc).
  5. Be sure you still coach your hosts and get a guest list and postage from each host. Also, encourage them to call all their guests the night before the event to remind them to attend.
  6. Each host gets a table or area for her guests. You might even consider having a contest to see who decorates her table the best based on your theme.
  7. Raffle off some products to help cover the cost of the room or other expenses. I offered tickets at $1.00 each, or 10 tickets for $5.00. Almost everyone purchased $5.00 worth of tickets.
  8. Do your presentation, complete with your story, booking commercial, opportunity commercial, and shopping time.
  9. Teach your hosts how to help their guests with their orders. There won’t be enough of you to go around at the end of the evening, so you’ll need them to support you.
  10. Include your team members, offering them two to three “party” tables of their own. They can provide manpower for your event by supporting you at the registration table, greeting, and refreshment table.

 

Use your time wisely this summer by maximizing one night a month using this idea. You’ll find your business growing and have more free time to enjoy your summer.

 

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar this summer? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!

 



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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

 

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Themed Home Parties say “Come Party with Me!”

SummertimeSummer’s here and it’s a great time to host a home party. As you’re offering that party experience to potential hosts, remember to get them excited about their potential party by offering a theme. I love theme parties. They get your hosts excited about their parties at a whole other level than “see how many paying customers you can get to come to your party” and they increase the likelihood that they’ll have a good turnout. That’s why I always encouraged my hosts to choose a theme, even if it was a simple “Girl’s Night Out” theme. During the summer, I loved theme parties that were seasonal. Here are a few of my favorite summer themes along with a few tips for each:

  • Ice Cream Social Party – Have the host provide all the “fixin’s” for making sundaes – including edible bowls made out of ice cream cones (which you can buy at any grocery store) and let your guests go to it!
  • Wine and Cheese Tasting Party – Ask each guest (on the invitation) to bring their favorite wine in a plain paper sack and have the host provide the cheese. Then do a “blind tasting” and let everyone vote. Whoever brought the winning wine wins a cool prize!
  • Pool or Patio Party – Great for the warm nights of summer. Use a large bowl or bucket full of ice to keep beverages cool and encourage your host to keep it simple with finger food and paper plates.
  • Back Yard BBQ Party – I just received an invitation for one of these in the mail and loved the idea. Who doesn’t like a BBQ in the summer? After everyone’s eaten, they’ll be ready to hear about your products.

The other thing to consider here…if you’re struggling with attendance at your home parties, take a look at how compelling that party appears to your host and guests. Now consider this question: Would you rather attend a “bread and water” party or a “Mexican fiesta”? A “bring your checkbook” evening or a “Chocoholic Extravaganza”?

 

When you throw a direct sales home party without a theme, you’re basically saying to your guests “come to the host’s house and buy my product.” I don’t know about you, but that’s not a really compelling reason for me to want to attend if I’m a guest! In fact, for many, it’s a reason to stay home!

 

And unfortunately, post card invitations to home parties (the kind we’ve all gotten a million times in the mail) say just that (”Come to my house and spend money”). Think about the last time you received a postcard invitation to a home party in the mail. What did you honestly think? I’ll bet it wasn’t “I can’t wait to attend this home party!” It was probably more like “Great, she came to my house last month and bought a bunch of baskets, so now I have to go buy some candles from her next week.”

 

Is that how you want your guests showing up at your home parties? No way! Why not let your invitation scream “COME PARTY WITH ME!!” Here are a few tips for creating a compelling invitation:

  • Create a few fun invitations that emphasize the theme, not your products or your direct sales business.
  • Let people know that this is going to be a blast of a party not to be missed by emphasizing your theme with clip art and fun details.
  • Print your invitations out on simple, bright colored paper and put them in a bright envelope with some confetti or a few extra raffle tickets. People open mail that looks fun first!

 

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar for 2016? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!

 



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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3 Simple Tips To Help You Jumpstart Your Business Using Online Marketing

LG-Headshot-Circle4x4Have you heard the news? In our ever-increasingly virtual world, it’s easier than ever to use online marketing tools to build a national team and share your products through social media and the internet, host virtual parties where people can bring friends from across town or across the country together, and to mentor and support remote team members, all from the comfort of your home office. While that should sound exciting to you, chances are good all it does is scare the pants off of you and make you feel anxious. I understand because I’ve been there (heck, sometimes, I’m still there). 

 

Nerves and fear of new things are normal, but I don’t want you to let them keep you from getting on board with the concept of using the power of social media to market and build your business. It’s easier than you might think and it can not only increase your results in every area of your business, but if you learn how to tap into the automation of online marketing, it can free up valuable time for you to focus on your family and other parts of your life. Since I use online marketing for my business, I’m always on the lookout for tools that I know will support you and make it easier for you to succeed online. 

 

Next Tuesday evening I’m hosting a FREE webinar with my friend and online marketing guru Laurie Girardi. Laurie is a former direct seller, so she understands our industry and the special marketing needs we have. I did a quick interview with her today and got a few simple tips you can start using right away to improve your online marketing. Check these out!

 

Tip #1 – Marketing is FUN, But You Are Paid to Sell! Make sure people can find you online quickly and easily and (most importantly), drive business you cultivate back to YOU, not your company.

 

Tip #2 – Marketing is All About Getting People’s Attention. There’s good attention and bad attention. Positivity pulls people in. Negativity drives them away. It also never pays to be pushy. You might get someone interested, but you don’t know how many people you’ll push away in the process.

 

Tip #3 – Be interesting. Be inspiring. BE YOU! Marketing on social media shouldn’t feel like an interruption or a sales pitch. Good marketing takes time, builds a relationship, adds value, or simply evokes a smile. When you’re top-of mind (in a good way) people will naturally choose to do business with you when they’re ready.

 

small-headerReady to learn these more bout these tips and a lot more about marketing your business online? Join me and Laurie next week for this awesome LIVE webinar. You can get registered here.

We will offer a replay if you can’t make it live but you must register in order to get the replay link.

 

 

 

 

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar for 2016? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!

 



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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