How Much Can You Say in One Minute?

StopwatchI was on a Q&A call recently and someone asked me how to put together an effective one minute commercial that would increase her bookings. These are often necessary if you’re participating in a networking group or sharing at a Chamber of Commerce meeting, or if you just want to know exactly what to say to someone who asks about your business. I came up with a cool formula that I want to share with you. This would work for a one minute sponsoring commercial as well.

 

  1. Name the pain – This is a simple and effective marketing technique I’ve learned and I use it in all of my marketing. What is it about what you’re offering that’s missing in the listener’s life now? For example, if you’re focused on bookings, start by identifying what they don’t have now that your products could provide. Example: if you sell cooking tools, you might say, “You know how everyone hates that question “what’s for dinner?’” or “You know how frustrating it can be to spend a bunch of time preparing a meal and then have it end up burned because your pots and pans are old?” You get the idea.

2.   Share the solution – Now that you’ve named the pain, provide the solution. This part of your commercial generally starts with “what if,” as in “what if I could teach you five simple recipes that each take less than half an hour to prepare that your family will actually eat?” or “what if I told you that it’s virtually impossible to burn something on the stoneware I sell?”

3.   Tell them how you’ll do it – Finally, let them know the easiest way to get your solution, which would be by booking a party with you. It might sound like, “The best part about what I do is giving you the opportunity to get your friends together for a fun night out” or “I can teach you all of this in less than an hour and you and your friends will leave saying “that’s the most fun I’ve ever had at one of these home parties.”

So (and here’s the key to success with this), now that you have this very simple system, I’m going to challenge you to take 30 minutes and create your own one minute booking and sponsoring commercial. Then practice them until they comfortably flow out of your mouth when you need them.

Let me know how it goes!

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Just Be Yourself…Everyone Else Is Taken

“Be yourself. Everyone else is already taken.” ~ Oscar Wilde

 

I was coaching one of my clients last week and she reminded me of a story I want to share with you. She asked me how she should answer potential representatives who saw her dynamic personality during her shows and felt intimidated by it. She said her parties were fun and crazy and that her personality was a little outrageous. I could definitely relate to that.

 

When I was a direct sales leader, I took team members and new recruits with me to my home parties whenever possible. I’ll never forget one night when one of my top consultants accompanied me to a party. I’m sure it won’t surprise you to know that I’m no shrinking violet and my party presentation reflected my personality. I was pretty funny and a little crazy and I always had a great time during my presentation. This night was no exception.

 

As we drove home that night, my consultant seemed too quiet. I asked her if everything was okay and she looked at me and said, “I’m doing this wrong.” Now, remember, she was one of my top producers, with consistently high sales, recruiting, and booking numbers. I wasn’t sure I wanted her to change a thing, so I asked her, “What makes you say that?” She answered, “Because I don’t do my parties at all like you do. I just walk in, spread the product out on the table, sit down with a beverage, and chat with the guests. I do my commercials but it’s much more laid back.”

 

This consultant was fairly quiet and somewhat shy, so that didn’t surprise me. And I immediately encouraged her to keep doing exactly what she’s been doing. For her to try to do my party in my way would be a disaster. Did I want her to incorporate the duplicatable tools I was using (like my introduction, commercials, and closing)? Absolutely. But she had to do that while still being herself. To try to be anything (or anyone) else wouldn’t work for her.

 

That’s the point I always made with the guests at my home parties who told me they could never do what I did because they weren’t like me. I’d look at them and say, “I agree. There’s only one of me and that’s a blessing! I think the earth might spin off it’s axis if there were another crazy me out there, don’t you! So no, you couldn’t do this like me, but when you start your business, I’ll help you find a way for your party presentation to reflect your personality, just like my presentation reflects mine.”

 

So, if you tend to be a more reserved person, find a way to do a laid back party. It can still be interactive, fun, and duplicatable without feeling like you’re being pushy or using any “gimmicks” to get your point across. No matter what, trust yourself and your intuition and be yourself. You’re amazing and I guarantee, the more “you” you put into your presentation, the more people will love and connect with you.

 

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!



WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a sought after keynote speaker, online trainer, and corporate business consultant. She’s an accredited life and business coach with over fifteen years of experience speaking on stages across the United States and Canada. Known as “the systems specialist,” Julie Anne can break down any concept into simple, step-by-step, action-oriented training. She is known for her authentic and easy-to-use scripting and specializes in specific language and communication tools for business success. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at www.julieannejones.com.

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5 Steps to Take THIS WEEK To Ensure Success in Your Business in 2017

2017 is just around the corner. Are you ready? Is your direct sales business set up for success for next month and next year? If not, why not take a few hours this week and take some ACTION to ensure that happens. Believe it or not, there’s still time (but only if you set it aside and then show up and invest in your business this week).

Here are my top five steps that you can take right now to set up your direct sales business for 2017:

Step #1: Call all of your September, October, November and December guests and make sure they’re happy with their products. Come armed with some great reasons to host a party in January and make it your goal to book at least three parties.

Step #2: Commit to listen to/read at least one training program related to your business and write down at least three ideas you want to implement based on that training (Click here to check out my “do it yourself” training options, all of which can be delivered virtually so you can access them immediately).

Step #3: Set up and launch a “Host of the Month” club. Here’s a simple format:

12 participants are required, 1 Hostess for each month of the year.
Each hostess is required to place a minimum order each month (determined by your minimum qualifying show total divided by 11).
Each member will have one month assigned to her as Hostess of the Month at the beginning of the year.
The Hostess of the Month will receive ALL Hostess rewards for her month.
If the Hostess of the Month decides to have a personal Home Party in her month, she will have the Monthly Hostess Club funds applied to her party! She begins with at least the amount of orders she has as the host of the month, thereby increasing her Home Party sales & Hostess Rewards!
If you’re a leader…

Step #4: Plan all of your meetings for 2017. You can even include your team or downline leaders if you have them in your planning time. Throw a small party, put some cookies and coffee out, and have fun! You’ll be surprised at how quickly this task will go when you’re brainstorming with others.

Step #5: Take a half day and call all of your downline leaders and direct downline to check in and learn how you can support them with their goals for 2017 and give them ideas for how to succeed in the new year. Consider sharing with them:

  • Some fun ideas for theme shows in the coming month, complete with a themed invitation emailed to them
  • An overview of the host bonuses for the following month
  • A quick recognition of those on your team who are new consultants
  • A booking incentive (like a drawing for a great item from your line)

These are just a few ideas. Most importantly, make sure whatever you’re doing, you’re doing something! You owe it to yourself to at least work part time during this last week of December so that you have a business to come back to in January (which is next week, not to alarm you…).

Book Yourself Solid In The Next 30 Days-BannerReady to book yourself solid as we step into the new year? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!



WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a sought after keynote speaker, online trainer, and corporate business consultant. She’s an accredited life and business coach with over fifteen years of experience speaking on stages across the United States and Canada. Known as “the systems specialist,” Julie Anne can break down any concept into simple, step-by-step, action-oriented training. She is known for her authentic and easy-to-use scripting and specializes in specific language and communication tools for business success. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at www.julieannejones.com.

Photo Credit Copyright: http://www.123rf.com/profile_konstanttin’>konstanttin / 123RF Stock Photo

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