4 Steps to Super Star Direct Sales Sharing

4-steps-to-easily-sharingThe key to success in your direct sales/home party plan business is being able to share effectively and comfortably.That’s harder than it sounds for lots of direct sellers, mostly because (in my opinion), they’re sharing from the wrong perspective. I was thinking about this the other day and came up with a simple, four step system for easily and comfortably sharing anything in your direct sales business.

Step #1: Find Your Passion

It doesn’t matter how long you’ve been in business, you have to absolutely fall in love with your products, your company, and your opportunity. It’s virtually impossible to share authentically if you don’t do that first. So get very clear about what you love about your products, how the business has made a difference in your life, and why you’re passionate about sharing that with other people.

Step #2: Share Your Story

Once you’ve figured out where your passion lies, you’ll want to share that from your own perspective. What I’ve found is when you share your story honestly from your heart, others truly want to listen to it. I think that’s because, when you make it about yourself and your experience, it takes away their fear that you’re focused on them and whether or not they say yes to whatever you’re offering. So create a compelling, passionate story about your business, products, and opportunity based on your own experience.

Step #3: Ask Questions

In my experience, direct sellers love to talk. It’s one of the reasons we’re good at what we do. And it can also completely sabotage us, because when you’re talking it’s impossible to listen. You can’t possibly share the benefits of your product or opportunity with someone else until you truly know “what’s in it for them.” Maybe what you’re offering can solve their problem or offer them something of value (honestly, it probably can), but you can’t know that for sure until you ask them some questions about their life and find out for sure. So stop vomiting information all over everybody and start listening.

Step #4: Share What They Need

This can only happen if you’re practicing step #3, because you can’t possibly know what they need until you take the time to ask and listen. Once you do know what they need, however, it’s much easier to tailor the information you’re sharing so it’s super relevant to them. If someone shares how overwhelmed they are with their life and how they can’t remember the last time they had five minutes to themselves, you won’t want to lead off when sharing the opportunity talking about how much money they’ll make (no matter what comes next in the flip chart you’re using) or offer to book a party with them so they earn a lot of free stuff. For example, I’m a big believer that about 90% of the sponsoring interview or conversation should be about you asking them questions and them sharing with you, not the other way around, Then at the end, you can honestly and intelligently say, “Here’s how I think this will help you based on what you’ve shared with me.” It’s a huge shift.

So, based on my formula, sharing any part of your business becomes as easy as 1, 2, 3, 4. Find your passion, tell your story, get curious and learn about the person with whom you’re sharing, and then share with them based on what you’ve learned and what’s best for them. What do you think? Did I miss anything with this formula? Would you add a step?

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar this summer? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!

 



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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.


 

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Selling Your Direct Sales Product Isn’t Your Job…

RelationshipsI was recently asked what the one most important thing I had learned in my years as a direct seller was. It didn’t take me any time at all to answer – that selling my products, booking parties, or even sponsoring new people into my home party plan business wasn’t my job.

 

Really.

 

My job was (and your job is) to build relationships. When people feel valued by you because of your interaction with them, they’re more likely to want to buy from you, book a party with you, and certainly work with you to build their businesses. It’s really all about the relationships, and your job is building them from your first interaction with people.

 

So the next time you head into someone’s home to do a home party, stop and ask yourself why you’re there and make a list of at least 3 things you can do that night to increase your relationship building skills with the people there. Here’s my list (and it worked like a charm for me):

1. Remember it’s not about me (for the next 4 hours at least).

2. Ask lots of questions and truly listen to people’s answers.

3. Find a way to help and support everyone with whom I come in contact that night.

 

You’ll probably come up with some others, (and please, do share with us below if you do), but these are a great start if you can’t think of anything off the top of your head.

 

And the next time someone asks you what you do, tell them you’re a relationship builder who also happens to sell whatever widgets you offer. That will probably get their attention way more quickly than telling them what company you work for or sharing your latest monthly product special.

 

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar this summer? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.


 

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Why The Words You Choose Might Be Making Your Fail In Your Direct Sales Business

“Whatever words we utter should be chosen with care, for people will hear them and be influenced by them for good or evil.” ~Siddhartha Gotoma

 

Have you ever thought about how your language reflects upon you?

 

When you’re speaking to potential hosts and representatives, are you conscious of what you’re saying and how you’re saying it?

 

Does your language convey a “how can I support you” message or a “what’s in it for me?” message?

 

Knowing the answers to these questions and making changes in how you communicate can change your business…and your life. As a coach, I know that your language reveals your intention. In other words, the words you choose say a lot about you and what you want. And most of us, unconsciously, choose words that don’t support what we want.

 

Let me give you an example; suppose you want to invite one of your guests to host a party for you. You might ask the question “Would you like to book a party with me?” Now, ask yourself, “Who is that question about?” It’s about you, right? You haven’t given that potential host any indication that her needs or desires are important to you at all. So without realizing it, the words you’ve chosen have essentially guaranteed she’ll say “no” because there’s nothing in it for her.

 

As a direct seller, your most important job is building relationships. You do that through conversation. The best way to build a strong, positive relationship with another person is through supportive communication (which means they feel important and heard). So, what language are you using as your guests arrive in order to connect with them and begin to build that all-important relationship to which I’m referring?

 

If you’re like most direct sellers, you’ve been taught to open the casual conversation with a question. So far so good. Now, what question do you typically ask? Maybe, “Have you ever been to an ABC Company party before?” or “What’s your favorite ABC Company product?” Again, I want you to ask yourself, “Who are those questions about?” You, your company and your products, right?

 

Here’s a bombshell for you; the guests at your parties don’t come there just for your products. Think about it. Can’t they get your products either from a catalog order and/or from your website? Of course! So why are they there, that night, at that party? To have fun! To connect with the host and their friends! NOT to focus entirely on your products.

 

So why not make your question about them? That way, they feel valued by you and if you become a good listener, you learn some valuable information about them that might support you at the end of the evening in getting them to book an event or look at your opportunity. Something like, “Sarah, you were so much fun tonight and you obviously love my products, look at your wish list! I’d love to come and spoil you and your friends with a fun girl’s night out and help you get some of the items you want for free. Let’s book a party!” Or, as your guests are arriving, asking them “So, how do you know the host?” which naturally leads them into their own life (“I work with her” or “Our kids go to school together”). Once she answers that question, you can ask her more about that aspect of her life, making her feel valued by you.

 

The bottom line is, examining your language and making a conscious decision to choose words that communicate your desire to make it about the other person will always bring you what you need in the long run.

 

This article is excerpted from my e-book “Powerful Language to Explode Your Direct Sales Business; 12 Scripts tell you Exactly What to Say to Get the Booking, Sales, and Sponsoring Results You’ve Always Dreamed of”.

 

Book Yourself Solid In The Next 30 Days-BannerNeed some help filling up your calendar this summer? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!

 



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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