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Increase Sales At Your Home Parties With These Tips

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I know, I know, your home party plan merchandise sells itself. I've heard that a million times from my direct sales clients and friends and I believe it…to a point. It's partially true because the products you sell are generally the highest quality available and because of the environment (namely a home party where everyone is having fun) at which you're selling them.

 

What I also recognize is that those in direct sales use that as an excuse to be lazy at the end of their home parties and become order-takers instead of sales people. Sales is not a dirty word, and if you're not employing some selling techniques with your customers and host, you're not only missing out on a larger home party sales average (literally leaving money on the table), but you're also depriving them of the opportunity to own more of your awesome products.

 

Personal sales from your home parties are always a great way to supplement your income, and this time of year you can literally double and triple your sales because of the extra parties you'll be doing and all of the holiday shopping that's coming up in the next few months. Here are a few of my best tips for maximizing your sales at the end of your home parties.

  • Use a Wish List during your presentation so your guests can keep track of the items they like and you have a clear way of knowing what they're interested in when you sit down to help them with their order.
     
  • Intentionally set up the shopping portion of your presentation at your home parties. That means telling them what's going to happen next, handing out catalogs, outlining host and customer specials for the current and next month, and sharing logistics like methods of payment you accept, how their orders will ship, etc.
     
  • Provide a Nordstrom, not a Wal-Mart experience for your guests. Your goal is to be of service, so tell them it's your intention to sit down with them and help them obtain the most value for their dollar by helping them place their order. This one direct tip alone will increase your average order, because you can employ the below tips as you're sitting and helping them.
     
  • Make suggestions based on your guests' Wish Lists. Your job is to know your merchandise and catalog so well that you can suggest add-on products based on what your customers like (it's called upselling). A high percentage of people will say yes to relevant suggestions, increasing your bottom line.
     
  • Incorporate your Guest Special (if your company offers one). It's always designed to increase your sales, so make sure you understand exactly what it takes for your guests to earn it and make it your goal to "get it" for every guest who orders.
     
  • Use Party Packages to make ordering easier for guests who are in a hurry or have a hard time making a decision. Party Packages are simply groups of your products that you offer as a set (but NOT at a discount). You can read more about how to set up and use party packages here.
 
You can click here to read more blog posts and direct sales training tips about home party plan sales. Do your homework and get this area of your home parties "figured out" before you step into the next few months. It could earn you enough extra cash to pay for all of your holiday gifts!

 

Ready for a fresh start in your direct sales business this Fall? Grab my "Direct Sales Starter Kit" to kick start your plan. It's yours for free when you subscribe to my mailing list. Already a member? My system won't add you twice, so go ahead and grab the starter kit anyhow. Click here to subscribe to my mailing list.


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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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5 Simple Steps for Making Your Home Party Virtual

Virtual Party Solution CircleIf you do home parties for a living, you’ve probably experienced some issues getting bookings at some point in your career. In the past few years, I’ve noticed this issue becoming more and more prevalent for many representatives in our industry. People are more busy than ever and putting on a party often just seems like too much work for them.

 

Don’t get me wrong, I still believe that live home parties are the best way to build your business and sell your products. But something new has become very popular over the past year or so and you really need to know about it.

 

I call them “virtual parties” and they are simply your party done in a live, online format, which makes it much easier for your hosts and her guests to join you and interact. We’re all on our computers all the time anyhow, right? Why not jump on it for an hour or so and attend a fun virtual party? My clients who are doing virtual parties have found that, once they get the hang of them, they’re less work than a home party and are often time easier to book because it’s easier for a host to say yes to a virtual party.

 

You’ll need to figure out a few things in order to throw a succssful virtual party. Here’s my checklist:

 

1. Learn how to set up and leverage a Facebook Event

 

While I don’t recommend hosting your virtual parties on Facebook (events or groups), this is one of the easiest ways to help your host invite and engage with her guests prior to, during, and even after your virtual party. Once you get the hang of these they’re a piece of cake, but you’ll need to set up a few before you feel comfortable with them.

 

2. Coach your host to make sure you have a full event full of guests

 

Coaching a host for a virtual party is a little different than coaching one for a home party. You’ll need to make sure she knows how the Facebook event works, how and who to invite to her party, how your virtual platform will work, and how to get her guests engaged and excited about jumping on their computers and joining your event live the day of the party.

 

3. Find a simple, affordable virtual platform that meets your needs

 

This is often times the most overwhelming part of learning to do virtual parties and it’s really not as hard as it sounds. There are lots of simple, affordable (even free) platforms what will allow you to interact live online with your guests. Check out teleconference and video conference options, find one that fits your needs, then practice with it a few times to get comfortable prior to your first party. The one I like best? Meet.fm (and you can learn all about how to use it on the replay of the free webinar I hosted las week here).

 

4. Create a fun virtual party experience

 

This should be fairly simple for you if you’re already doing home parties, because you should have your presentation pretty much down. You can pare it down so it’s a little shorter and adapt a few games for the online realm. The key to succes with a virtual party is to get your guests involved and make sure they’re interacting and having fun throughtout your presentation.

 

5. Employ simple follow up tactics to build online relationships

 

Most direct sellers don’t make time for follow up with their in home party guests and host (which is a shame because you’re literally leaving money on the table if you skip this important step), but with a virtual party, it’s super simple to follow up. Send a Facebook message or post on your host’s wall. You’re on Facebook anyhow, so the follow up is really pretty much a no brainer.

 

There you have it. A quick overview of my formula for a successful virtual party. If you’re wondering how to do some of these things or want more detail about them, grab the replay of the free webinar I hosted last week called, “The Facebook Party’s Over (But You Can Still Be Friends).” I covered all 5 of the above steps in detail on this fun, interactive, webinar and the replay will be up for a few more days.

 

Can’t wait to help you get YOUR virtual party on!

 

Ready for a fresh start in your direct sales business? Grab my “Direct Sales Starter Kit” to kick start your plan. It’s yours for free when you subscribe to my mailing list. Already a member? My system won’t add you twice, so go ahead and grab the starter kit anyhow. Click here to subscribe to my mailing list



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?
You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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Self Care for Busy Direct Sellers

rock-stackLast week was one of those weeks in my business when I literally was so busy I forgot to eat. I’m not kidding. One day I looked up from my computer and it was 3:00 in the afternoon. I hadn’t eaten since about 5:30 in the morning, when I had about 8 ounces of a protein shake. I’d been saying for the previous four hours, “I’ve got to stop and eat” and then kept right on working, trying to keep up with the huge “to do” list I had. I was getting ready to launch a brand new program with a free webinar (happening today if you’re interested) and had a huge to-do list.

 

Being self-employed is wonderful and has lots of benefits, but what I’ve found is that one of the major downfalls of working from home (especially for women), is forgetting to take care of ourselves. You’ve heard the analogy about putting on your own oxygen mask before anyone else’s, right? What that teaches us is that when you neglect something as basic as eating (or taking the time to actually run to the bathroom and pee), something’s seriously wrong with the harmony in your life.

 

We all know why it happens (too much to do in your direct sales business, chores that keep piling up, sick kids, etc.). The question is, what can you do about it? One thing I can tell you from experience, the demands on your time probably won’t be changing any time soon. Especially with the busy Fall and holiday selling seasons in your direct sales business just around the corner.

 

That means you’ve got to make a commitment to do a little for yourself, regardless of what you’ve got on your plate, at least once a week. Period. Without fail.

 

Here’s why… When you don’t take care of yourself, you get grumpy (and you know as well as I do that’s the nice word for it), you get overwhelmed, and you actually accomplish less. You can’t make a withdrawal from an account that’s already overdrawn. You simply MUST decide what you can do for yourself once in a while to make a deposit back into your emotional bank account. It doesn’t have to be huge but, like I tell my clients, shaving under your arms doesn’t count either.

 

Me? I walk away from the computer, watch a funny show on TV, (God bless my DVR!), or go outside and prune my roses. I go to Starbucks for a rare Carmel Macchiato and wander through our lovely, small-town down town. I drop in and get a pedicure or just take 15 minutes and sit and listen to the birds. I also listen to music. That can change my mood and add to my account faster than anything else. It doesn’t have to be anything huge. Just something that’s all mine, and just for me. Especially lately, since now I’m dealing with my husband’s cancer, it’s more important than ever.

 

The point is, when I actually take the time to recharge my batteries, everyone wins.

 

What are your thoughts, and what do you do for yourself when you get overdrawn?

 

Step into Fall with a fresh start in your direct sales business! Grab my “Direct Sales Starter Kit” to kick start your plan. It’s yours for free when you subscribe to my mailing list. Already a member? My system won’t add you twice, so go ahead and grab the starter kit anyhow. Click here to subscribe to my mailing list.



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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