party_girlsThe thing I loved most about doing home parties was how much fun it was to be a part of the group. I loved creating an experience for my host and her friends that brought everyone together. Part of that experience relies on the host having a living room full of fun guests. So the million dollar question is, how do you support her in making that happen?

Here are six of my best ideas:

  1. Make sure your hosts chooses a theme. I always ask participants at my live events, "Would you rather attend a bread and water party or a Mexican Fiesta?" Get it? A theme says "Come party with me" not "come to my house and spend money."
     
  2. Create and send a fun, compelling invitation that features that theme. And no, your company's simple post card invitations really don't count. Honestly, think of your reaction the last time you received a post card invitation in the mail to another home party. How excited were you to attend? See what I mean. (You can download our "Margaritaville" themed invitation for free on our free tools page on the website here).

  3. Create a relationship with your host prior to her party. Host coaching is the key to success in the party plan business. Period. Your host will work hard at promoting your party and making it a success if she feels a connection with you and likes you. And a nice added perk to host coaching is that, if you're offering your opportunity to your host as part of that experience, you'll generally sponsor 1 out of every 8 hosts.
     
  4. Give your host clear instructions. This is so important. I say all the time people won't open their mouths if they don't know what to say. And I've found that people generally do what they're told. So give your host a goal to make follow up calls at least two days prior to her party and do a little role playing that shares some enthusiastic language about how much fun the theme is going to be so she knows what to say. Some consultants even take on this tasks for their hosts. Just make sure it's getting done.
     
  5. Follow-up often. Believe it or not, your party isn't as big a priority for your host as it is for you. And you want them to understand that you're there to support them. So, make a follow up call about a week prior to the party just to touch bases and share your excitement for her upcoming party. Then follow up at least two days prior to the party to remind her to make follow-up calls and the day before the party to make final plans.

What about you? What are some of your ideas?

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Julie Anne Jones is a success language consultant, a direct sales coach and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, visit her at www.julieannejones.com or check out her blog at http://julieannejones.com.