party_girlsIn so many ways, my message is so simple; your job at your home parties is to create an experience that your guests will want to duplicate with their friends. The truth is, if your guests aren’t having a great experience at your parties, they won’t be likely to want to book a home party of their own. Doesn’t that seem simple? It does to me, too. And yet, how many times have you sat through a really boring, all-about-the-products home party presentation? As someone who provides direct sales training here’s what I know; unless you’re having a great time at your home parties, I guarantee your guests won’t be either.

 

I’ll be brutally honest here. I hated creative bookings when I was doing home parties. I hated putting together my home party plan – getting on the phone and calling for bookings, hated worrying about filling up my calendar. So I just decided that my home party plan was to book all the home parties I needed from my parties so I didn’t have to get creative bookings.  

 

So the key is to figure out “what would make this experience extraordinary for my guests?” That’s your job. That is the direct sales training I am providing you with in this post.  Ask yourself some key questions about the home party experience you’re providing and make sure that the “fun” factor is always your number one priority. My direct sales training formula is 70% party, 30% product. If you can really implement that home party plan formula, I guarantee you’ll begin to see greater results, not just in the bookings from your live shows, but also in your direct sales business and your direct sales sponsoring results.

 

Here 6 direct sales training tips for unlocking your party diva:

 

1.      It’s All About The Connection

People love people who make it all about them! From your host to the guests, the more you can ask questions and take an interest in their lives and what they’re telling you, the more results you’ll get from the experience. One of the best direct sales tools in your home party plan to listen and learn instead of sharing and telling about your own life.

 

2.      Give Them Permission To Have Fun!

At every home party you do, there are at least a few people who have had a negative experience at “one of those home parties” in the past, right? So, it’s your job to make sure they know, right from the very beginning, this experience will be different. I did this by using a fun, engaging introduction. I appointed a cheerleader (complete with pom poms), a “Party cop” who used a squirt gun to keep everyone positive, and a “catalog queen” who helped me look up and share information about each item. Whatever you do, get them involved and give them permission to have fun!

 

3.      Tell Your Story

Your personal story about how you ended up standing in front of them, as a direct sales consultant, doing what you’re doing is interesting…as long as you don’t use it to try to leverage them to do anything. Remember, your story, told at the beginning of the party, is there to drop booking, sales, and recruiting seeds about your own experience. Don’t try to recruit them here – you’ll do that later during your opportunity commercial.

 

4.      Bring It! (Make it About Your Personality)

So, who are you? Are you fun and outgoing or more introverted and quiet? Both these personalities can create a great experience for their guests. The most important thing to remember is you’ll do best when you’re being yourself. Be authentic and open and people will respond to that. If something you’re doing or saying at your home parties doesn’t feel right because it’s something someone else told you to do, change it! You have to be comfortable in your own skin. 

5.      Use Commercials to Get Your Point Across In A Fun, Easy Way

I love commercials because they’re short, sweet and compelling (meaning people will actually listen to them and be interested in what’s coming next). I made my commercials as visual as possible, because most people are visual learners. My booking commercial (part of my direct sales marketing plan) gave them the benefits of booking a home party with me and then showed them in a general way about how much my average host received in free and reduced product. My opportunity commercial was from my heart and then I used a “why bag” with small props to represent all the things I loved about my direct sales business. The point was they paid attention and never felt “put off” or like I was being “pushy.” 

6.      Offer Instead of Asking

This is huge! When you ask someone for something, particularly with a closed ended (or yes or no) question, it’s much easier for them to tell you no. And much more difficult for you to overcome than no. And, most of those questions, if you really examine them, are all about what’s in it for you!

 

When you offer, you make it completely about them. You give them acknowledgement and let them see the possibility. Here are a few examples of offering language:

 

“Sue, you were so much fun tonight! I cannot wait to come and spoil you and your friends with a show. I have no doubt you have to have fun friends! When can we do a show?” 

Karen, look at your wish list! You love my products. I do not want you to have to pay for all of these. Tell you what, let’s set up a spa party so you can get a ton of these for free. Should we look at April or May?

 

By adding these points to your home party plan and by making sure you’re employing all of these 6 direct sales tools, you’ll become a Party Diva and you’ll begin to experience all the results you’ve ever dreamed of from your live party experience.

 

Interested in learning more in-depth information about making your party experience incredible? Check out the tools we have to support you at www.julieannejones.com/shop