This week my direct sales training is focusing on helping you fill up your calendar for the summer by becoming a booking magnet by using direct sales marketing. Today's sales training is filled with some great direct sales marketing ideas that you can implement right away!
1. Get Your Catalogs Out There Your company spends lots of money creating your most important direct sales marketing tool – your catalog. Get that valuable direct sales tool out there and it will provide you with direct sales marketing and bring you direct sales business bookings. Here are some ideas:
- Send a catalog to a friend, neighbor or co-worker who has moved
- Put a catalog in the teacher's lounge at your child's school.
- Put a catalog in your employee lunchroom.
- Give a catalog to the receptionist at your doctor or dentist office.
- Put current catalog in your neighbor's door. Include a 10% off coupon.
- Have your spouse or friends take a catalog to work
2. Throw Yourself a Home Party – Find a reason to celebrate something (your company’s new products, your direct sales business anniversary, a promotion, working on a new incentive trip) and invite everyone you know to come help you celebrate. Offer direct sales marketing incentives if they bring a guest and host it as an open house to increase attendance. It could even be a fund raiser for your favorite charity.
3. Get Yourself Out There! If you’re face to face with people, they’ll get your enthusiasm and want to share in it by participating in your direct sales business. Here are some direct sales training ideas for getting out there and meeting new people:
- Have a booth at a school fair.
- Work with other direct sales consultants in your downline or area and host a booth at a local Women’s fair.
- Check out local job fairs – they’re filled with people looking for work!
4. Advertise - Get the word out to people (this is direct sales marketing) who need to know about you. Here are some ideas for where to advertise and improve your direct sales marketing:
- The service area of your local newspaper
- Your church bulletin
- Your alumni newsletter
- School football, drama or musical programs
5. Think of New Places and Environments to Host Parties You can do your presentation in some interesting places – not just a host’s home. If you can do an open house format, the possibilities are endless. Here are some ideas:
- Host an office party during lunch or after work. Attendance will be automatic!
- Host a restaurant party – the host doesn’t have to do anything except invite people and show up!
- Hold a “multiple host” event, holding several shows in the same place on the same night. (Check out my blog post on this concept here).
- Host a show before a PTA meeting.
6. Make your Party a Booking Event!
- Create an awesome booking “commercial” which highlights the benefits of booking a show with you – this is a great direct sales marketing tool.
- At the beginning of the party mention your host’s goals. Have the hostess tell why she decided to host a party.
- Offer a gift wrapped gift to the host at your show; one booking, she takes off the bow, two bookings, she takes off the wrapper, three bookings, she gets to keep the gift!
- Offer “instant booking gifts” as a direct sales marketing bonus for hosts who book on days and/or months you need to make a goal.
- Make your parties fun so your guests will want to book!
7. Use One of These Other Awesome Direct Sales Marketing Ideas:
- Include a business card or flyer with ALL your bill payments
- Participate in a school fund-raiser.
- Wear clothing with your company logo on it.
- Have your business information printed directly on your checks
- Call your realtor with suggestions for "new home packages"
- Start a "Host of the month" club (12 hosts agree to place at least a $30.00 order each month, and 1 of the 12 months, they also get all the host benefits!)
- Carry a notepad to jot down names of potential hosts as you think of them.
Do you have any direct sales training ideas or direct sales marketing ideas I missed?
I love this Julie! And I am kinda sorta obsessed with the Party Fest Idea. I think I am throwing one of those in the neat future. I can just the booking potential – because a common objection is space to have the party. The party fest takes care of that!
There are TONS of occasions all year long for giving gifts! Are you using your company products instead of purchasing from someone else? Why put $$$ in someone else's pocket-like a department store-when the income can be yours? I've gotten clients and hostesses this way over the years! Cha-ching$!
LOVE that idea Valerie! thank you so much for the idea!!!
I used to call those “Bonus Dates” Valerie. I love this idea!
I also like the idea of booking your calendar early in the month. One way to do that is to offer an item for the amount of the date they booked. i.e. a $30.00 warmer can be purchased for $1.00 if you book on the first, etc.