scheduleLast week I wrote a post about creating a recruiting commercial and I got such great feedback that I decided to share my process for creating a booking commercial this week. First of all, let me explain what that is. I’m sure you all drop seeds throughout your parties, for booking, sales and recruiting, right? Seeds are great, and I used them too. What I found once I started training new consultants, however, was that seeds were very challenging for them to remember to use. They had a lot of other things on their mind. I needed a simple, fast way to help them get bookings.

That’s where the booking commercial comes in. It’s a specific time during your presentation (or during the evening if you don’t do a formal presentation) where you can say “let’s talk about what you get when you book a party with me.”
 
Your booking commercial should answer the question “why would I want to book a party with you?” Come up with some specific reasons (besides free product) and then weave them into a simple, short, and sweet commercial. Here are a few questions to help you get started:
  • What are the benefits of hosting a party with you?
  • What special benefits exist for the host?
  • What objections do you hear over and over again that you want to overcome?
  • What will you say…specifically? (Script it out!)
  • How will you enhance your commercial visually? (Host stacking, product grouping, etc.)

Want a little more help crafting your booking commercial? Click below and listen to a short training I did on the topic. You’ll even get a chance to hear my booking commercial.

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Julie Anne Jones is a success language consultant, a direct sales coach and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, visit her at www.julieannejones.com or check out her blog at http://julieannejones.com.