5 Reasons Moms Love a Home-Based/Direct Sales Business

By Guest Blogger Kim DeYoung

Women account for over 75% of the direct sales force in the US. Truth is, most probably didn't start out with direct sales as a career goal and probably weren’t even aware that the industry existed. But once discovering direct sales, the potential is obvious and women and moms love it!

Take a look at these reasons why women love direct sales and see where you fit in.
 

1. MONEY – Direct sales gives you the ability to meet and establish your own financial goals – whether that's a few hundred dollars a month or a more substantial income. And there’s the added benefit of offering opportunities for residual income. Once you have invested the time to create a customer, you benefit from all future sales.

   Direct sales usually requires just a small investment to get started. With most companies, it takes very little capital and very little inventory to get started. Plus you get tax write-offs from running a home-based business!
    

2. CONTROL - Direct sales allows you to control your career. Instead of just a JOB, you get to enjoy something more meaningful. You get out of it what you put in to it. You make the choice about how much you make along with how much and how hard you want to work.

   You can also work around your family's schedule. Moms love how a home-based direct sales business lets a person balance a career with personal and family life. Moms are committed to spending time with children and direct sales is a perfect vehicle that allows you to earn money, but still have time for a life.
    

3. FUN – There are over 30 industries represented in direct sales, so there is certainly something to fit your interests – from books, to finances, to travel, to gourmet food, to wellness products, to scrapbooking… and the list goes on and on. So, with a little research, you can find the one that meets your needs and your personality.

   Then there's the social aspect to direct sales. You have access to your own large support network and have the possibility of partnering with your friends for a common goal. And what could be better than sharing your products through "parties" and gatherings!
    

4. BEING OF SERVICE – When we find a solution to a problem women naturally want to share it with others. We enjoy the opportunity to connect and interact with other women and help them get the products they need. This is a great opportunity for women to provide a very personalized sales service.
    
5. PRODUCTS – Many women initially got involved with direct sales because they are so enthusiastic about the products. Women love to shop and buy, but hate to be sold to. Direct sales allows you to get your products at a reduced price and/or make a commission for sharing something you'd happily buy anyway.

Why should you care about your reasons?

Having clarity about what drives you is an absolute key to success in direct sales. Reflect on all of the reasons why your direct sales business works for you – whether it's the products, the opportunity to share solutions, the ability to balance your career with your family, the chance to make great money or your own unique combination of these reasons.

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As a busy mom Kim DeYoung was drawn to direct sales as an opportunity to make good money running a home-based business. She shares how shifting your inner self will allow you to create, attract and manifest more clients and more profits in a free call. Click here to listen to “Getting Your Head in the Game”.
 

Fun Summer Themes Increase Party Attendance

I love theme parties. They get your host excited about her party at a whole other level than "see how many paying customers you can get to come to your party" and they increase the likelihood that she'll have a good turnout. That's why I always encouraged my hosts to choose a theme, even if it was a simple "Girl's Night Out" theme. During the summer, I loved theme parties that were seasonal. Here are a few of my favorite summer themes along with a few tips for each:

• Ice Cream Social Party – Have the host provide all the "fixin's" for making sundaes – including edible bowls made out of ice cream cones (which you can buy at any grocery store) and let your guests go to it!
• Wine and Cheese Tasting Party – Ask each guest (on the invitation) to bring their favorite wine in a plain paper sack and have the host provide the cheese. Then do a "blind tasting" and let everyone vote. Whoever brought the winning wine wins a cool prize!
• Pool or Patio Party – Great for the warm nights of summer. Use a large bowl or bucket full of ice to keep beverages cool and encourage your host to keep it simple with finger food and paper plates.
• Back Yard BBQ Party – I just received an invitation for one of these in the mail and loved the idea. Who doesn't like a BBQ in the summer? After everyone's eaten, they'll be ready to hear about your products.

These are obviously just a few of my ideas. What about you? What fun themes are you offering your hostesses right now to increase attendance at their summer parties?

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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at www.julieannejones.com.

Secure the Date…No Matter What!

Can't see the video? Click here to watch it now.

Need more bookings this summer? You might find the below blog posts useful as well:

The Best Place to Get Bookings is at Your Parties
How do You Get People Interested in Doing a Party? (With links to 5 more helpful blog posts on bookings!)
Turning a Maybe Into a Yes (using Think About It Packets)

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