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10 Steps to a Successful Multiple Host Event

Tuesday, March 13th, 2012

One of the challenges in most home party plan businesses is finding the time to host parties. Since parties are the lifeblood of your business, the more you do, the better your business and the faster you grow your team. But working more than two or three nights a week probably isn't feasible for you. In today’s busy world, we’re always looking for ways to work smarter instead of harder. When I was working my party plan business, I held a multiple host event on the 2nd Tuesday of every month and it increased the number of shows I held from six or eight to up to sixteen each month.

During that event, I would hold up to 10 shows in one night in one big room. It was always an awesome party and often times I got my team involved and I supported them as they held a few shows of their own at my event, and we always recruited like crazy. I called it "Party Fest." In a nutshell, it's a multiple-host event during which you hold several parties at one time on one night in one large space. You can also turn  this into a quick opportunity event as well by adding a short presentation and testimonials from your team members at the end of the evening for those who choose to stay.

This is something you can do as a one-time event, or monthly to increase your productivity (imagine holding six shows in one night!) Another great perk…offering Party Fest at your regular parties as a booking option for someone who doesn’t have a big house or doesn’t want to go to all the trouble of “putting on” a party themselves. If your home is big enough, you can use it. Otherwise, check out options like meeting rooms in restaurants, motels, or community centers.

Here are some great ideas for creating a fun, lucrative event:

  1. Design a fun, themed invitation for your event.
  2. Decide how many parties you can accommodate on that one night in your space.
  3. Depending on how much room you have, consider inviting select members of your team to host a few parties of their own during your event. This will get them involved and create built in support for you on the night of your event.
  4. Ask each host to give you $10.00 to cover her portion of the event (and then pool all of the money to buy food, beverages, etc).
  5. Be sure you still coach your hosts and get a guest list and postage from each host. Also, encourage them to call all their guests the night before the event to remind them to attend.
  6. Each host gets a table or area for her guests. You might even consider having a contest to see who decorates her table the best based on your theme.
  7. Raffle off some products to help cover the cost of the room or other expenses. I offered tickets at $1.00 each, or 10 tickets for $5.00. Almost everyone purchased $5.00 worth of tickets.
  8. Do your presentation, complete with your story, booking commercial, opportunity commercial, and shopping time.
  9. Teach your hosts how to help their guests with their orders. There won’t be enough of you to go around at the end of the evening, so you’ll need them to support you.
  10. Include your team members, offering them two to three "party" tables of their own. They can provide manpower for your event by supporting you at the registration table, greeting, and refreshment table.

Most importantly, be sure everyone has fun and have them spread the word about your event (especially if you’re doing it once a month). I had regulars who showed up every month because of the fun and the raffle prizes. It's a great excuse for a girl's night out.



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

Getting Last Minute Direct Sales/Party Plan Bookings

Thursday, March 8th, 2012

So you're looking at your home party plan schedule and you realize that you have a few open home party dates that are close in (within two weeks) that you would really like to fill. Is it possible to work with a host and have a successful party on such short notice. Absolutely! I called these close-in dates "Bonus Dates" and I had great success with getting hosts to choose them based on the extra incentives I offered.

It will require that both you and your host work a little harder and faster, but often times these types of home parties are more reliable because people have less time to change their minds and simply get into action to make the party happen. There are a few things you can do to ensure that you're booking these dates and that once you do, you're showing up for a room full of fun, last minute guests.

Here are my top 5 tips for making your bonus dates successful:

  1. Make your bonus dates visually interesting so that they stand out and people are curious about them. Use stickers or ribbons and write "Bonus Date" in large letters on the back or side.
  2. Offer extra special product incentives to encourage people to choose your bonus dates. Let your host know you'll be bringing their special item with you to their party so you don't end up losing a valuable item to a cancelled party.
  3. Modify Your Host Coaching. Since you won't have time to meet with your host and do a regular host coaching appointment, make sure you take extra time on the night they book to help them pick a theme, teach them how to get outside orders and any other details they need to know to be successful.
  4. Get the guest list back within 3 days. Even though this party will be a quick turnaround, you still want to make sure you get the guest list back and you mail out the invitations. Emphasize the importance of your host sitting down and creating this list within the next 24 hours and have her e-mail the list to you. This was the only time I also offered to pay for postage, since it made it easier for me to get the list back if they didn't have to send me postage.
  5. Set up a last minute coaching with your host for a few days before her home party. Put this on your calendar and make sure she knows it's a requirement. You'll need to cover last minute details and make sure you remind her to call everyone the day before the party with an enthusiastic reminder about how much fun you're going to have and how much she's looking forward to seeing them.

If you take the time to prepare and you're willing to work harder and faster to help your last minute hosts succeed, you'll be pleasantly surprised at how successful your quickly planned home parties can be.



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

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Just Be Yourself

Thursday, February 23rd, 2012

Flower_faces"Be yourself. Everyone else is already taken." ~ Oscar Wilde

I was coaching one of my virtual academy members last week and she reminded me of a story I want to share with you. She asked me how she should answer potential representatives who saw her dynamic personality during her shows and felt intimated by it. She said her parties were fun and crazy and that her personality was a little outrageous. I could definitely relate to that.

As I shared in a blog post last month, when I was a direct sales leader, I always took team members and new recruits with me to my home parties whenever possible. I'll never forget one night when one of my top consultants accompanied me to a party. I'm sure it won't surprise you to know that I'm no shrinking violet and my party presentation reflected my personality. I was pretty funny and a little crazy and I always had a great time during my presentation. This night was no exception.

As we drove home that night, my consultant seemed too quiet. I asked her if everything was okay and she looked at me and said, "I'm doing this wrong." Now, remember, she was one of my top producers, with consistently high sales, recruiting, and booking numbers. I wasn't sure I wanted her to change a thing, so I asked her, "What makes you say that?" She answered, "Because I don't do my parties at all like you do. I just walk in, spread the product out on the table, and sit down with a beverage and chat with the guests. I do my commercials but it's much more laid back."

This consultant was fairly quiet and somewhat shy, so that didn't surprise me. And I immediately encouraged her to keep doing exactly what she's been doing. For her to try to do my party in my way would be a disaster. Did I want her to incorporate the duplicatable tools I was using (like my introduction, commercials, and closing)? Absolutely. But she had to do that while still being herself. To try to be anything else wouldn't work.

That's the point I always made with the guests at my home parties who told me they could never do what I did because they weren't like me. I'd look at them and say, "I agree. There's only one of me and that's a blessing! I think the earth might spin off it's axis if there were another crazy me out there, don't you! So no, you couldn't do this like me, but when you start your business, I'll help you find a way for your party presentation to reflect your personality, just like my presentation reflects mine."

So, if you tend to be a more reserved person, find a way to do a laid back party. It can still be interactive, fun, and duplicatable without feeling like you're being pushy or using any "gimmicks" to get your point across. No matter what, trust yourself and your intuition and be yourself. You're amazing and I guarantee, the more "you" you put into your presentation, the more people will love and connect with you.



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.