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Archive for Party Attendance – Page 2

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." ~ Maya Angelou

I'm just wrapping up my free online video course "Direct Sales is Easier Than You Think" (you can still access all four videos and the great, content-rich wrap up webinar until May 31st). I spent the entire first video sharing the basic message above. The bottom line of that video, and the key to success as a home party plan direct seller (in my opinion) can be summed up in that simple sentence. It's all about the experience. If you can create and deliver that to your home party guests and hosts, everything else will flow from it.

That almost seems too obvious and simple to even warrant space here on a direct sales blog like this one. Except that it's the most important message I share, ever. That's because as direct sellers, we tend to make it all about us and our products during our parties, arrogantly thinking that's why everyone is there.

It's not.

They're there to have fun, to share a great evening with old friends and meet some new ones, and to relax. Your products and demonstration can certainly be a part of that, don't get me wrong, but as far as the reason they're there? Nope, sorry, I just don't buy it.

Think about it.

I don't have to come to your party to get your products, do I? Not in this day and age. I can order them online without leaving the comfort of my own home. So why would I come to my friend's house on a week night after a hectic day of work and taking care of kids and whatever else is on my crazy busy agenda today? Because I want to have an experience.

So just find ways to make it fun for your guests, and everything else will flow from that experience. (And if you're not sure how to do that, check out the 5 specific ideas I offer on the video here). Plus (and this is just a really nice perk), you'll have more fun, too. Who doesn't want to have fun and get paid for it?

What do you think? Agree? Disagree? I'd love to hear your take on this.



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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

 

Don’t Throw a “Bread & Water” Party

Tuesday, March 1st, 2011

I'm a big believer in "walking my talk," so every year or so (at least), I throw my own home party for one of my favorite direct sales reps here in my hometown. I'm having a CAbi party this month (that stands for Carol Anderson by Invitation, for those of you who aren't familiar with CAbi and the clothes from this company are, hands down, my favorites in my closet). I'm excited about the chance to get together with my friends (whom I don't get to see often enough) and have some fun.

As I sent out my "save the date" e-vites last week (and just to be clear, I told them I'd be mailing an invitation soon but that I wanted to give them a "heads up" so they could save the date – and I will be mailing out actual snail mail invitations this week because I'm a huge believer in that practice), I made sure to choose a theme for my party (chocoholic, which is my favorite and in my opinion, the one that gets women out to my parties more than any other theme). The front of the e-vite referenced that theme and nothing else. Once they opened the e-vite, at the bottom of that page, I told them that the party was also a CAbi party.

Within about 2 hours, over 1/2 of my guests had responded with an enthusiastic "will attend." They were all excited about the chocolate, more than the clothes. Of course they're all aware that they're attending one of "those home parties," but they're also excited about the fun aspect of my theme.

It just really brought home to me this fact: when you send out an invitation to a home party that doesn't have any sort of theme, it's basically like inviting someone to a "Bread and Water" party. And, worse than that, indirectly saying "and make sure you remember to bring your checkbook." You might as well put a headline across the top of that invitation that says, "Hey, come on over to my house next Wednesday and spend some money!" I don't know about you, but that's not the best way to get me excited about attending a party! If you make it about the theme instead, everyone will enthusiastically show up, and the product portion of the evening will flow seamlessly and be much more comfortable for everyone.

So, no matter what else you have your host do, make sure she chooses a theme for her party. I'll be asking my guests on the actual invitation they receive in the mail to bring their favorite chocolate to share (candy, cookies, brownies, cake or whatever). I've found this increases excitement even more, because the only thing women are more passionate about than chocolate is sharing with other women! Plus, I really just have to open a few bottles of good red wine (easy to find in the Walla Walla Valley), put on a pot of coffee, provide some non-alcoholic beverages, and bake my mom's famous Lemon Brownies to share, and I'm set!

So bearing all this in mind, what do you have to say about themes and theme parties? And if you're using them, have they increased attendance at your parties?

 

 

 

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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

Maximize Your Time With a “Party Fest” Event

Thursday, January 13th, 2011

Wouldn't it be great if you could clone yourself? Not only would you get your kids where they needed to go on time and get all your laundry done while you were cooking dinner and cleaning your house, but you would also be able to run your business while you were Super Mom. While I don't have the answer to how to clone yourself (sorry), I may have a way for you to accomplish more in your direct sales business in less time.

When I was working my party plan business, I held a multiple host event called “Party Fest” on the 2nd Tuesday of every month and it increased the number of parties I held from ten or twelve a month to as many as eighteen or twenty.

During that event I would hold six to eight parties in one night in one big room. It was always one big, awesome party, and often times I got my team involved and I supported them as they held a few parties of their own at my event. Plus, we always recruited like crazy.

"Party Fest" is a multiple-host event during which you hold several parties at a time in one large space. You can turn this into an easy opportunity event by adding a short presentation and testimonials from your team members at the end of the evening. This is something you can do as a one-time event, or monthly to increase your productivity (imagine holding six shows in one night!).

Offering Party Fest at your regular parties as an option for someone who doesn’t have a big house or doesn’t want to go to all the trouble of “putting on” a party themselves is a great idea. If your home is big enough, you can use it. Otherwise, check out options like meeting rooms in restaurants or community centers.

Here are some great ideas for creating a fun, lucrative event:

  1. Design a fun, themed invitation for your event
  2. Decide how many parties you can accommodate on that one night in your space
  3. Depending on how much room you have, consider inviting select members of your team to host a few parties of their own during your event. This will get them involved and create built in support for you on the night of your event.
  4. Ask each host to give you $10.00 to cover her portion of the event (and then pool all of the money to buy food, beverages, etc).
  5. Be sure you still coach your hosts and get a guest list and postage from each host. Also, encourage them to call all their guests the night before the event to remind them to attend.
  6. Each host gets a table or area for her guests. You might even consider having a contest to see who decorates her table the best based on your theme.
  7. Raffle off some products to help cover the cost of the room or other expenses. I offered tickets at $1.00 each, or 10 tickets for $5.00. Almost everyone purchased $5.00 worth of tickets.
  8. Do your presentation, complete with your story, booking commercial, opportunity commercial, and shopping time.
  9. Teach your hosts how to help their guests with their orders. There won’t be enough of you to go around at the end of the evening, so you’ll need them to support you.
  10. Include your team members, offering them two to three "party" tables of their own. They can provide manpower for your event by supporting you at the registration table, greeting, and refreshment table.

Most importantly, be sure everyone has fun and have them spread the word about your event (especially if you’re doing it once a month). Have any ideas for your own Party Fest?



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE? You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.