Video Blog: Recruiting on the Road

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Excuse me…How do you Know What’s Best for Me?

I'm sure it's happened to you. Someone – a salesman in a department store, a tele-marketer, or even (gasp!) a direct seller, starts telling you, two minutes after meeting you, what's best for you. Without bothering to learn anything about you or your needs, this virtual stranger starts telling you all the reasons why whatever they're trying to sell you is perfect for you.

Sorry, but that's just not the best way to sell me anything. I'd prefer that you take at least a few minutes, ask me some questions about what I actually want (and don't want), and then give me some information I can use to decide for myself whether or not what you're offering is something that's "perfect for me."

What has this got to do with your direct sales business? Well, if you're sharing your opportunity with the assumption that "everyone should do this," that you know what's best for me, chances are good I'll tune you out. Frankly, in my opinion, that's how most recruiters bomb, because they don't know (how could they possibly know), that their opportunity is "perfect" for anyone but themselves. The bottom line is, when you approach someone you barely know (or don't know at all) and you lead with the opportunity, nine times out of ten, you're wasting your breath.

The best way to share, during your recruiting commercial, during your party, or any other time, is to simply express your passion for your company and your products by sharing the impact that your business has had on you and your life. Keep the sharing about you and your experience and allow the person with whom you're talking to decide for themselves that this is something that might be perfect for them.

Oh, and a nice side effect of this approach? You'll never feel pushy again, which virtually removes the biggest roadblock most direct sellers face regarding recruiting. Now, what would that be worth to you?

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WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at www.julieannejones.com.

Decide WHO You Want to Attract Into Your Business

I often hear my executive clients complain about their team. They're not working, not showing up to meetings and training calls, generally not showing up in their business. Now, as a coach, I know that you get what you focus on, so my goal is always to move those clients from complaining about what's not working to focusing on what they want.

If there’s one thing I know for sure, it’s that energy flows where attention goes. It’s a simple fact that you get what you focus on. Think about it. Are you constantly complaining about your unmotivated, draining, frustrating team? Guess who you’ll be attracting from that energy flow? You guessed it – more unmotivated, draining, frustrating people. Ouch!

Doesn’t it makes sense that the more focused and clear you are about who you want to be attracting into your business, the more likely you’ll be to attract people with those very attributes?

It might sound like a strange question, but have you defined who your ideal team member would be, if you could wave a magic wand and build a team of your dreams? What attributes would they have? If you’ve never thought about this, I’m going to encourage you to do so.

I even have a client who created this list for herself, then incorporated it into her opportunity commercial at her parties, saying, “I’m building an amazing team of women who are strong, independent, fun, positive and successful. I know that each and every one of you here in this room tonight has all of these attributes, even though you might not always tap into them. I’d love to visit with you about how this business could boost your confidence and just possibly change your life.”

By stating this up front during her party, she empowers them to want to be all of those things and to want to join her team to be a part of exploring those aspects of themselves. It’s brilliant and it’s working for her. She’s a top recruiter in her company.

So let’s decide what you want, not focus on what you don’t want, shall we? Take a moment and do this short exercise.

• First of all, ask yourself the question, “Who is my ideal team member?”
• Make a list with at least five adjectives that best describe that person. And don’t be conservative. Remember, this is your ideal person.
• Now read over the list you just created. Who would you say those words describe at their best? YOU, right? Of course!

So, here's the point. When you're truly showing up at your best, the energy you're putting out will attract others like you…at your best. Get it?

Here's the final step in this short exercise. Write out the list you made and put it up on the wall in your office. Now take about two minutes at the beginning and ending of each day to read over the list and then close your eyes and visualize yourself standing in front of a huge team of people with all those attributes at your next meeting. Feel the feelings of being their leader. Just do this visualization for the next 30 days, twice a day, and watch what starts to happen. You’ll be amazed!

Want to share the adjectives you came up with here? I'd love to hear them! (and if you're receiving this post via e-mail, just click on the title and you'll be taken to the website to leave your comment).

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WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?

Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at www.julieannejones.com.

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