One of the reason I'm loving this new "adventure" called social media is because it's about building relationships. As direct sellers, that's really what we do for a living. In my opinion, the most important relationship you build in your direct sales business is with your host. Last week I focused on bookings. This week, I'm going to focus on the one most important thing you can do to get all those bookings to actually hold and turn into successful parties: host coaching. Let's start at the beginning. I learned very quickly that my success or failure with a host depended greatly on how I set that host up the night they booked their party with me. If you’re clear with the host about your commitment to them and what they’ll need to do in order to have a successful party, you’ll find your parties holding on their original dates with hosts who are on board and enthusiastic about creating a successful evening for you. (If you're doing creative bookings over the phone, this language works just as well.)
You want to communicate three requirements to your new host before she walks out the door:
1. Set a show date within 30 days from that night if at all possible
2. Assign the task of completing the guest list and offer an incentive to get it done.
3. Schedule a date within one week (either over the phone or in person) to pick up the guest list & postage & plan the party. Your language around these three steps is very important. The biggest mistake most representatives make at this point in their relationship with their hosts is not taking control. When you own your power and simply tell them what the plan is instead of asking them for their cooperation, they respect you at a whole different level and your partnership begins. The language is what creates the partnership that will get you the results you want.
The more confident and enthusiastic you are, the more she’ll take these requirements seriously. I've written a special report with the specific language I used. You can click here to download it now (it's free). You'll find more details about exactly how to set up your new host and a script to use to support you.
