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Thanks, Karen. Coming from the social media queen, that’s a huge compliment!
This is a great video and I am sharing it! One thing I love about social media is that it is almost exclusively OPT-IN. You cannot add someone as a friend or follower, you can only invite them. The same should be true for email marketing. When I receive a business card I simply follow up by email to say it was nice meeting them and then ASK if they'd like to receive occasional emails from my company, or send them the link to add themselves. Then it is in their hands. I was told once that someone giving you their business card is legally considered implied consent to contact them, but that doesn't make it ethical! Thanks for voicing this Julie!
Karen
well said. I go to lots of networking events and I get emails all the time from people who have just added me to their list and sometimes I don't mind but other times it gets to be really annoying.
Julie Anne, this is such a timely message! Now that more and more people are beginning to find out about auto-responders, it's even more important for people to know that it's not okay to just start sending things to everyone and anyone. Besides, what better way to completely turn people away from a business than by being annoying!
What I normally do at live events is let the participants know that if they include their e-mail address when they fill out their information, I’ll add then to my mailing list and what they’ll receive if they’re on the list. I also let the know if they don’t want to be added to just make a note of that (no one ever does). That way, you’re essentially getting their permission to “opt in” and they’re not surprised when they receive the first e-mail from you.
I usually add the name of anyone who purchases something from me, whether on-line, at a home party or at a vendor show. At the top of the email newsletter I send, I include a paragraph that says this is why they are on my list and they are always free to opt out. Do I need to ask each person at a party, show, etc for prior permission or do you think this is OK?
I’ve seen Oprius and I like it too, Kelly, for the same reasons. Thanks for the comment.
Well said Julie Anne. While you know me as The Scent Peddler, my full time job is running my web development and design company. The subject of email lists is always something that I educate my clients on for the very same reasons you've mentioned in your video today.
While a company (or person) might feel like they are missing potential customers if they don't add them to their email list, what they need to realize is that adding them without permission runs the risk of offending them and turning them away before they ever get the opportunity to have meaningful contact.
With my candle business, I use a great tool called Oprius (http://www.oprius.com/affiliate.php?ref=30111) to manage all aspects of customer contact and follow up – The reason I mention this is because it fits with todays discussion. It forces me to get permission from my customers to add them to my mailing list. While I can email them directly one on one, it stops me from sending out newsletters to those who haven't opted in. That's not to say that I don't wish that some of the people that I've requested permission from would respond LOL – but it does force me to honour their wishes – which I think is important.
Thanks for the great tips!
Kelly
Great post Julie! I find the same thing. People do need to be educated on this.