"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." ~ Maya Angelou
I'm just wrapping up my free online video course "Direct Sales is Easier Than You Think" (you can still access all four videos and the great, content-rich wrap up webinar until May 31st). I spent the entire first video sharing the basic message above. The bottom line of that video, and the key to success as a home party plan direct seller (in my opinion) can be summed up in that simple sentence. It's all about the experience. If you can create and deliver that to your home party guests and hosts, everything else will flow from it.
That almost seems too obvious and simple to even warrant space here on a direct sales blog like this one. Except that it's the most important message I share, ever. That's because as direct sellers, we tend to make it all about us and our products during our parties, arrogantly thinking that's why everyone is there.
It's not.
They're there to have fun, to share a great evening with old friends and meet some new ones, and to relax. Your products and demonstration can certainly be a part of that, don't get me wrong, but as far as the reason they're there? Nope, sorry, I just don't buy it.
Think about it.
I don't have to come to your party to get your products, do I? Not in this day and age. I can order them online without leaving the comfort of my own home. So why would I come to my friend's house on a week night after a hectic day of work and taking care of kids and whatever else is on my crazy busy agenda today? Because I want to have an experience.
So just find ways to make it fun for your guests, and everything else will flow from that experience. (And if you're not sure how to do that, check out the 5 specific ideas I offer on the video here). Plus (and this is just a really nice perk), you'll have more fun, too. Who doesn't want to have fun and get paid for it?
What do you think? Agree? Disagree? I'd love to hear your take on this.
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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.
