If you're struggling with attendance at your home parties, take a look at how compelling that party appears to your host and guests. Now consider this question: Would you rather attend a “bread and water” party or a “Mexican fiesta”? A “bring your checkbook” evening or a “Chocoholic Extravaganza”?
When you throw a direct sales home party without a theme, you’re basically saying to your guests “come to the host’s house and buy my product.” I don’t know about you, but that’s not a really compelling reason for me to want to attend if I’m a guest! In fact, for many, it's a reason to stay home!
And unfortunately, post card invitations to home parties (the kind we’ve all gotten a million times in the mail) say just that (”Come to my house and spend money”). Think about the last time you received a postcard invitation to a home party in the mail. What did you honestly think? I'll bet it wasn’t “I can’t wait to attend this home party!” It was probably more like “Great, she came to my house last month and bought a bunch of baskets, so now I have to go buy some candles from her next week.”
Is that how you want your guests showing up at your home parties? No way! Why not let your invitation scream “COME PARTY WITH ME!!” Here are a few tips for creating a compelling invitation:
- Create a few fun invitations that emphasize the theme, not your products or your direct sales business.
- Let people know that this is going to be a blast of a party not to be missed by emphasizing your theme with clip art and fun details.
- Print your invitations out on simple, bright colored paper and put them in a bright envelope with some confetti or a few extra raffle tickets. People open mail that looks fun first!
If you aren’t creative you can click here to purchase my “Powerful Tools for Your Direct Sales Business” download product. This direct sales training download is very affordable and has dozens of themed invitations, as well as lots of other great direct sales tools to support you in increasing the results from your home parties and host coaching.
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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.















