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Archive for Home Party Sales

10 Steps to a Successful Multiple Host Event

Tuesday, March 13th, 2012

One of the challenges in most home party plan businesses is finding the time to host parties. Since parties are the lifeblood of your business, the more you do, the better your business and the faster you grow your team. But working more than two or three nights a week probably isn't feasible for you. In today’s busy world, we’re always looking for ways to work smarter instead of harder. When I was working my party plan business, I held a multiple host event on the 2nd Tuesday of every month and it increased the number of shows I held from six or eight to up to sixteen each month.

During that event, I would hold up to 10 shows in one night in one big room. It was always an awesome party and often times I got my team involved and I supported them as they held a few shows of their own at my event, and we always recruited like crazy. I called it "Party Fest." In a nutshell, it's a multiple-host event during which you hold several parties at one time on one night in one large space. You can also turn  this into a quick opportunity event as well by adding a short presentation and testimonials from your team members at the end of the evening for those who choose to stay.

This is something you can do as a one-time event, or monthly to increase your productivity (imagine holding six shows in one night!) Another great perk…offering Party Fest at your regular parties as a booking option for someone who doesn’t have a big house or doesn’t want to go to all the trouble of “putting on” a party themselves. If your home is big enough, you can use it. Otherwise, check out options like meeting rooms in restaurants, motels, or community centers.

Here are some great ideas for creating a fun, lucrative event:

  1. Design a fun, themed invitation for your event.
  2. Decide how many parties you can accommodate on that one night in your space.
  3. Depending on how much room you have, consider inviting select members of your team to host a few parties of their own during your event. This will get them involved and create built in support for you on the night of your event.
  4. Ask each host to give you $10.00 to cover her portion of the event (and then pool all of the money to buy food, beverages, etc).
  5. Be sure you still coach your hosts and get a guest list and postage from each host. Also, encourage them to call all their guests the night before the event to remind them to attend.
  6. Each host gets a table or area for her guests. You might even consider having a contest to see who decorates her table the best based on your theme.
  7. Raffle off some products to help cover the cost of the room or other expenses. I offered tickets at $1.00 each, or 10 tickets for $5.00. Almost everyone purchased $5.00 worth of tickets.
  8. Do your presentation, complete with your story, booking commercial, opportunity commercial, and shopping time.
  9. Teach your hosts how to help their guests with their orders. There won’t be enough of you to go around at the end of the evening, so you’ll need them to support you.
  10. Include your team members, offering them two to three "party" tables of their own. They can provide manpower for your event by supporting you at the registration table, greeting, and refreshment table.

Most importantly, be sure everyone has fun and have them spread the word about your event (especially if you’re doing it once a month). I had regulars who showed up every month because of the fun and the raffle prizes. It's a great excuse for a girl's night out.



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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

Why I Love Dana Wilde

Thursday, February 2nd, 2012

There's so much going on in my business right now, and the most exciting thing is the opportunity I'm getting to reach more direct sellers and work with some inspiring and amazing people. Last year, one of those people was Dana Wilde, who contacted me about a really unique event she started called The Mind Aware Teleseminar Series and invited me to be a part of it.

That was a year ago, and a lot has happened since. Dana and I have become great friends and started our own mastermind group with 3 other amazing direct sales speakers (we call ourselves Team Advantage). I participated in both Mind Aware series last year, and now we're getting ready to start the third season, called "Practice Makes Progress."

I have to say that Dana is one of the most amazing, giving, positive people I've ever met, and that authenticity shines through in everything she does (including this series). She has blessed my life and business and I can't imagine either without her.

In case you haven't been introduced to Dana or The Mind Aware Series, It's a twice-weekly teletraining event that offers the perfect opportunity for network marketing professionals and party plan entrepreneurs to grab some fantastic education at NO CHARGE!!

Each one of the 24 guest trainers (including yours truly and some of the absolute best trainers in the industry) will be bringing their newest and freshest ideas to the table, and Dana will be interviewing them all. She has a knack for getting the greatest amount of information possible into each one hour time slot. And here's the best part – even if you can't make the live calls, Dana sends out a replay so you can listen when you have time within the next few days after each interview. She's the only one I've ever found who does that with a free tele-series like this.

I'm speaking on a brand new topic for me, "From Overwhelm to Organized" and I can't wait to share some very cool new ways to get your life and business organized. My call is on Thursday, April 12th.

There are 23 speakers besides me including: Dana Wilde, Belinda Ellsworth, Karen Phelps, Mary Christensen, Shari Hudspeth, Andrea Waltz, Pat Pearson, Shachena Gibbs, Sue Rusch, Karen Clark, Linda Sturdivant, Casey Eberhart, Lynsey Jones, Tammy Stanley, Deb Bixler, Becky Spieth, Lyndsey Baigent, Teresa Garrison, Julie Henderson, Anne Howie, and more. Wow!

Go ahead and click here to see the complete bios of these rock star trainers and get enrolled. You'll get access to lots of free gifts from all of us as well as some awesome pre-recorded teleseminars you can access immediately as soon as you sign up.

The teleseminar runs Every Tuesday & Thursday at 12:00 PM Eastern (11:00 AM Central, 9:00 AM Pacific) starting Tuesday, February 7th, 2012 (That's next week!)
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Hope to "see" you on the calls!

The Feel/Felt/Found Approach for Direct Sellers

Tuesday, December 20th, 2011

If you Google "Feel/Felt/Found" you'll get a whole list of blogs that teach selling techniques telling you how to use this popular sales approach. Just in case you've never heard of this method, the concept is that you use the "feel/felt/found" approach to let the person believe that you "understand how they feel, others have felt the same way, and once they've made a change, they've found something different to be the case."

Here's the thing. While it may seem impossible to make this approach about you, (if you're the sales person), you'd be surprised. As I read through several blog posts on this topic today, I noticed something. Most of them have got it all wrong. Although I know their intention is to teach me to make customers feel that I've got empathy for them, they've still managed to make it about me (the salesperson).

Here's an example:

Your prospect says something like:
"I'd love to use your service but we just can't afford it."

A brief example of answering sales objections using "feel-felt-found" would be something like this:
"Strange you should say that.
I can certainly understand how you could feel that way.
Mr Jones over at Allied Inc felt the same way for a long time.
Then after he started using our service he found that the added cost
was minimal and was far outweighed by the benefits of our premium service."

See what I mean. It just feels "smarmy" and makes me want to run, if I'm the prospect. Like a gimmick or a line someone is using on me.

So how about making it about what you feel, what you've felt, and what you've found, and letting the other person apply that in their own way? Something like:

Your prospect says:
"I'm interested but I'm just not sure I could actually stand in front of people and do this."

Here's a better answer, (in my opinion):

"I completely understand how you feel. I distinctly remember the first time I stepped in front of a group of party-goers, and it was frankly terrifying. I felt like I was going to throw up, and I never thought I'd get it. What I've found over the past year, though, is that it's gotten easier with practice."

I'm not asking someone to put themselves into the shoes of a satisfied customer or some other third party person. In fact, I'm not asking them to put themselves into anyone's shoes. I'm simply sharing my experience, which allows them to relate to me. This approach works with potential customers, sponsoring leads, and your team when you're dealing with objections.

So, the next time you face an objection, consider using the "feel/felt/found" technique. Just keep it all about you.

Make sense?



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?
You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.