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Archive for Parties

Just Be Yourself

Thursday, February 23rd, 2012

Flower_faces"Be yourself. Everyone else is already taken." ~ Oscar Wilde

I was coaching one of my virtual academy members last week and she reminded me of a story I want to share with you. She asked me how she should answer potential representatives who saw her dynamic personality during her shows and felt intimated by it. She said her parties were fun and crazy and that her personality was a little outrageous. I could definitely relate to that.

As I shared in a blog post last month, when I was a direct sales leader, I always took team members and new recruits with me to my home parties whenever possible. I'll never forget one night when one of my top consultants accompanied me to a party. I'm sure it won't surprise you to know that I'm no shrinking violet and my party presentation reflected my personality. I was pretty funny and a little crazy and I always had a great time during my presentation. This night was no exception.

As we drove home that night, my consultant seemed too quiet. I asked her if everything was okay and she looked at me and said, "I'm doing this wrong." Now, remember, she was one of my top producers, with consistently high sales, recruiting, and booking numbers. I wasn't sure I wanted her to change a thing, so I asked her, "What makes you say that?" She answered, "Because I don't do my parties at all like you do. I just walk in, spread the product out on the table, and sit down with a beverage and chat with the guests. I do my commercials but it's much more laid back."

This consultant was fairly quiet and somewhat shy, so that didn't surprise me. And I immediately encouraged her to keep doing exactly what she's been doing. For her to try to do my party in my way would be a disaster. Did I want her to incorporate the duplicatable tools I was using (like my introduction, commercials, and closing)? Absolutely. But she had to do that while still being herself. To try to be anything else wouldn't work.

That's the point I always made with the guests at my home parties who told me they could never do what I did because they weren't like me. I'd look at them and say, "I agree. There's only one of me and that's a blessing! I think the earth might spin off it's axis if there were another crazy me out there, don't you! So no, you couldn't do this like me, but when you start your business, I'll help you find a way for your party presentation to reflect your personality, just like my presentation reflects mine."

So, if you tend to be a more reserved person, find a way to do a laid back party. It can still be interactive, fun, and duplicatable without feeling like you're being pushy or using any "gimmicks" to get your point across. No matter what, trust yourself and your intuition and be yourself. You're amazing and I guarantee, the more "you" you put into your presentation, the more people will love and connect with you.



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate)

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.

Sleigh bells ring, are you listening? I know, it seems like a long ways away, and I hate it when the stores roll out their Christmas merchandise before Halloween, but now really is the time for you to begin preparing for the holidays in your direct sales business. There is so much momentum right now in your business, and you need to make sure you're prepared for November and December now before it's literally too late.

Here's the thing…not only is it a very busy time of year in your direct sales business, but it's also a busy time of year in your personal and family life. That's why doing a little planning now could make for a much more jolly you in a couple of months.

Here are a few areas of focus you may want to consider:

Book Home Parties Now

Now (and I mean RIGHT NOW) is the time to get those holiday home parties booked, guest lists collected, and hosts coached. That way you're all set going into a time when everyone is super busy and over committed. If you get it handled now, you won't be chasing your hosts down between bazaars and school programs. That means if a host takes a date in late November, you want to get her guest list and postage and do her initial host coaching appointment within the next week. This will also act as an insurance policy against a ton of last minute cancellations over the next few months (because once you've got the list, you can mail the invitations. And once you mail the invitations, the party will most likely hold).

Block Your Calendar

This is crucial to not only your business success, but also your sanity. It's important all year. It's imperative this time of year. The most stressful thing you can do is over book or double book yourself. Your commitments increase during the holidays, especially if you have school age kids. Just be aware of that and adjust your calendar accordingly. And remember, a party isn't just one night on your calendar. You need to factor in host coaching, pre-party prep, and post-party follow up when you're blocking time for your business in your calendar.

Build Your Team

Do you suppose there are people who are starting to wonder how they're going to pay for their holidays? I can guarantee you most of the people you know (either well or casually) fall into that category. Even the best planners generally need extra income for the holidays. Your direct sales business opportunity is the quickest and easiest way for someone to take on a part time job with great pay, and now is the best time to do that because of the holiday selling season and high demand for products.

Host Appreciation

The end of the year is the perfect time to express your appreciation for your hosts from the previous year. Consider planning an end-of-year holiday host appreciation event for the first or second week of December. I did these yearly and my hosts came to expect them. I had some amazing deals on discontinued items, lots of raffle and door prize drawings, great food and fun, and incentives to book parties in the new year. You can even include your downline and allow then to invite their previous hosts, increasing the attendance and supporting them at the same time.

Holiday Open Houses

Instead of offering hosts a traditional "home party" experience, consider setting up an open house for them, where their guests come and go in a casual setting and your goal is to connect, sell, and book parties into the new year. You can also hold your own holiday shopping open house for husbands and friends to help them with holiday shopping.

Holiday Bazaars

Finally, if it's not too late, consider participating in the myriad of holiday fairs and bazaars in your areas. These are great places to sell your products as well as book parties and share your opportunity. Make sure your booth is festive and that you ask lots of questions to engage passers by. The more you ask, the more you learn, and it's generally a refreshing change from the hard sell pitch coming from many of the booths around you.

Those are just a few thoughts. This is the prime time of year for direct sellers and you'll want to plan ahead in all areas of your business so you cash in on all of the opportunities available to you.



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?
You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.


You know as well as I do that the direct sales/home party plan industry has a bit of a bad reputation. We've all had friends or family say, "I don't do those home parties. I just hate them." It's an unfortunate fact and one you must address up front at your parties in order to begin to change the paradigm of your guests.

I call it the "next girlfriend" syndrome. You know about this syndrome if you've ever dated a man who's had a bad relationship prior to meeting you. One where the woman he was with before was really not nice and treated him badly? You have to spend the first several months of your relationship convincing him that you're "not that girl" and that things are going to be different with you. You really pay for her sins.

That's exactly what happens when you stand in front of a room full of guests who've attended a "bad" direct sales home party in the past. One where they felt uncomfortable and leveraged to do something (book a party, sign up for the business, or buy a product) for the entire evening and escaped as quickly as possible by purchasing the cheapest thing in the catalog (or nothing at all).

Part of your job as a direct sales representative is to communicate right from the beginning of every party you do that this experience, here tonight with you, is going to be different. You have to give them permission to get involved and have fun without the worry that if they let down their guard even a little, you're going to pounce on them and ask them to do something.

The best way I found to do that was to tell them, up front, that my number one goal that night (in fact, I called it a rule, I was so serious about it) was that they have fun. And I meant that. I wasn't focused on whether or not they booked a party or placed an order or asked for an opportunity brochure. I was totally and completely committed to making sure I was doing everything in my power to ensure they relaxed and had a fun experience. I knew if I did that well, the sales, bookings, and sponsoring leads would follow.

So take some time this week and look (really look) at the experience you're providing for your guests. What are you doing to overcome their previous experiences and current expectations to make sure they're leaving that party saying, "That was the most fun I've ever had at one of these home parties!" If you're stumped for ideas, there's still time to join me today at 12:00 PT/3:00 ET on Dana Wilde's "Mind Aware" series. We'll spend an entire hour talking about this topic. And it's completely free! All you have to do is sign up (and she'll even send you the replay to listen to for 48 hours if you can't make the live call). Just click here to register.

The call will be packed with some great ideas to help you customize your party experience so your guests are having a blast. I can almost guarantee that if you do that, you'll notice people booking more parties (who wouldn't want to repeat that fun experience with their friends?), getting more interest in joining your company (because you'll be having such fun as well), and sell more products (because when people are having fun, they're interacting with you and paying closer attention to your presentation. Plus they feel valued by you and that makes it much easier for them to purchase from you.)



WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?
You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.