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Archive for Sponsoring

My Top Direct Sales Tools from 2009

Friday, January 8th, 2010

Tool_boxAs I stepped into 2010, I was looking over all of the blog posts I wrote last year (over 100 of them since April). I thought now would be an excellent time to share some of what I consider my best direct sales tools from 2009 with you. Implementing these ideas in the new year will help you achieve the big goals you've set for yourself in 2010! So, here goes:

I wrote over 20 posts last year on getting bookings. Here are my three favorites:

I also had over 25 posts on recruiting. I've chosen what I think are the best:

Finally, if you have a goal to get organized in 2010, these posts will help!

Also, just a big thanks for being such a great "audience" to write for over the past 9 months. I'm very excited about continuing to share in 2010! If you haven't already, make sure you subscribe to receive my blog posts directly to your e-mail box. I use this feature with my favorite bloggers and I never worry about missing a post.



WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a success language consultant, a direct sales coach and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, visit her at www.julieannejones.com or check out her blog athttp://julieannejones.com.

How Much Can You Say in 1 Minute?

Tuesday, December 15th, 2009

StopwatchI was on a Q&A call last night and someone asked me how to put together an effective one minute commercial that would increase her bookings. These are often necessary if you're participating in a networking group or sharing at a Chamber of Commerce meeting, or if you just want to know exactly what to say to someone who asks about your business during a one minute elevator ride. I came up with a cool formula that I want to share with you. This would work for a one minute sponsoring commercial as well.

  1. Name the pain – This is a simple and effective marketing technique I've learned and used quite a bit this year. What is it about what you're offering that's missing in the listener's life now? For example, if you're focused on bookings, start by identifying what they don't have now that your products could provide. Example: if you sell cooking tools, you might say, "You know how everyone hates that question "what's for dinner?,'" or "You know how frustrating it can be to spend a bunch of time preparing a meal and then have it end up burned because your pots and pans are old?" You get the idea.

  2. Share the solution – Now that you've named the pain, provide the solution. This part of your commercial generally starts with "what if," as in "what if I could teach you 5 simple recipes that each take less than 1/2 an hour to prepare that your family will actually eat?" or "what if I told you that it's virtually impossible to burn something on the stoneware I sell?" 

  3. Tell them how you'll do it – Finally, let them know the easiest way to get your solution, which would be by booking a party with you. It might sound like, "The best part about what I do is giving you the opportunity to get your friends together for a fun night out" or "I can teach you all of this in less than an hour and you and your friends will leave saying "that's the most fun I've ever had at one of these home parties."

So, (and here's the key to success with this), now that you have this very simple system, I'm going to challenge you to take 30 minutes and create your own 1 minute booking and sponsoring commercial and then practice them until they comfortably flow out of your mouth when you need them.

Let me know how it goes!



WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?
You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a success language consultant, a direct sales coach and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, visit her at www.julieannejones.com or check out her blog athttp://julieannejones.com.

Mid-Summer Assessment Time

Wednesday, July 22nd, 2009

Summer Bag with LeiMy youngest son Eli and I were at WalMart on Monday and he was shocked at the fact that they’ve already got two complete isles of back-to-school supplies. I reminded him that we’re about 1/2 way though summer and that school would be starting again in about a month. He was not at all happy to be reminded of that.

So, how about you? How are you feeling about your direct sales business at this mid-way through summer mark?

I’m noticing with my personal coaching clients that this time of year can be a little challenging. If you have kids, they are out of school and your entire schedule can be thrown off. Plus, people are traveling and outdoors more, making it more difficult to connect with team members and customers. And, if you’re like me, it’s more difficult to motivate yourself during the summer. I think we all have some kid left in us and feel like we deserve a few months "off."

The problem is, if you don’t keep your focus on your business, it could fade away or die completely. I’d like to challenge you to take proactive steps now to make sure that doesn’t happen. Go to your calendar and schedule a one hour appointment with yourself (with a cool drink on a shady patio, in your local coffee shop, or in an air conditioned corner of your home) and take stock of where you are now in the following areas:

  • Bookings
  • Sponsoring (building your team)
  • Sales
  • Time Management
  • Personal Development

…and if you’re a leader add:

  • Team training
  • Downline Support

These six areas (eight if you’re a leader) will tell you much about the "health" of your business. Ask yourself, "On a scale of 1-10, 1 being not at all satisfied and 10 being totally satisfied, where am I in each of these areas? And what would make it a 10 for me?" Those two questions will not only tell you where you are now, but where you want to be.

I’m going to challenge you here to be honest with yourself (anything else is just a waste of time). Come on, really take an hour and do this exercise! I think you’ll find it surprising and a great way to not only gain insight into where you are now, but to get some idea of where you’re going. On Friday, I’m going to give you a great tool to use for goal setting, the next step after you’ve done this mid-summer assessment.

And I’d love for you to share what you learned with us below…

 




 WANT TO USE THIS ARTICLE FOR FREE IN PRINT OR ONLINE?

You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a success language consultant, a direct sales coach and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, visit her at www.julieannejones.com or check out her blog at http://julieannejones.com.