Get Your Social Media ON!
Social media websites have become one of the best tools available for direct sellers today. If you’re not taking advantage of social media, you’re missing out on reaching a wide enough audience for your business to really grow online. The process of getting started is simple, and there are plenty of free guides online. It should take no longer than a couple of minutes to create your pages and start posting updates. For the best results, you need to publish interesting and informative posts that require interaction. Get curious and ask questions about what customers think of your products. Even with Facebook limiting traffic from business pages, if you’re smart and not too “sales-ey,” you can use your personal profile to share your business.
Build Your Email List and Send Regular Emails to Your Mailing Lists
You’ll want to have a way to capture your visitor’s information on your website. Most email providers (like Mailchimp) will give you a simple link people can use to subscribe to your list and you can post that on your home page. You can even offer a valuable, free, informative gift to those who opt into your list (you can see my offer below and subscribe to my list if you haven’t already). You should also save your customer’s contact details whenever they make a purchase. It then becomes easy for you to reach them when you have customer specials, kit specials, open bookings, or news.
Send no more than one marketing email (where you’re selling something) each week, and reach out a second time with an informative, newsletter-type email at least every few weeks. That helps build a relationship with your list and tells them that you care about them and will reach out for more than just a sales conversation. If you log into Google Analytics, you should notice a spike in traffic whenever you send an email. The guys at www.dreamgrow.com/20-tips-to-grow-your-mailing-list/ say that growing your list is simple when you follow this strategy. Just make sure each of your marketing emails contains an option for people to unsubscribe. That’s best industry practice (and you don’t want people on your list who don’t want to hear from you anyhow – so don’t take it personally).
I hope you’ve learned something from this post. Just remember, the key to success is increasing your education and reading articles like this. All the information you could ever need is freely available online. You just have to put some time aside to learn the best strategies and put them into practice.
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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.