Home parties can be a disaster without a home party plan. Let me ask you a question. Would you rather attend a “bread and water” party or a “Mexican fiesta”? A “bring your checkbook” evening or a “chocoholic extravaganza”?
When you throw a direct sales home party without a theme, you’re basically saying to your guests “come to the host’s house and buy my product.” That’s not the way you want to run your direct sales business! I don’t know about you, but that’s not a real compelling reason for me to want to attend if I’m a guest! In fact, for many, it's a reason to stay home! And unfortunately, post card invitations to home parties (the kind we’ve all gotten a million times in the mail) say just that (”Come to my house and spend money”). And think about the last time you received a postcard invitation to a home party in the mail. What did you honestly think? I bet it wasn’t “I can’t wait to attend this home party!” It was probably more like “Great, she came to my house last month and bought a bunch of baskets, so now I have to go buy some candles from her next week.”
Is that how you want your guests showing up at your home parties? No way! Why not let your invitation scream “COME PARTY WITH ME!!” Create a few fun invitations that emphasize the theme, not your products or your direct sales business. Let people know that this is going to be a blast of a party not to be missed. Print them out on simple, bright colored paper and watch the attendance at your home parties increase! If you aren’t creative you can click here to purchase several themed invitations from our “Powerful Tools for Your Direct Sales Business” download product. This direct sales training download is on sale this month only for $14.95 (regularly $19.95) and it has a ton of other great direct sales tools to support you in increasing the results from your home parties.
This is an awesome tip Julie Anne! I listened to a wonderful call recently regarding this subject matter-the importance of using themes. People want to have FUN-they want to have a GREAT time and they WILL buy! Gone are the days of simple juice and cookies, coffee and cake etc. Folks want music, food, candles, wine. Their time is valuable and many travel long distances to attend. I still believe though that people buy more on an empty stomach than they do on a full one, so I would save the food and drink for AFTER the sales/bookings/recruits are done. That's another subject I'd love for us to discuss though! Thanks Julie Anne!
Julie- I am dying to read your post on “don’t let your catalogs sabotage sales” but it appears as though there is no post there!
. Could you send it to me or re-post? Thank you!!
I totally agree with you, Barbara. That’s why you have to make sure they know your experience is going to be different.
Nice post. When people respond they “don’t do” home parties, it’s probably because the party portion – or fun – of the event was missing in home parties they attended previously. [twitter: barbonne]
I love cheery and bright invites. I agree when one takes the time to send a lovely invitation, I think, I must go!
Thanks!
Great idea. I’m jumping into the jewelry party business — thanks for the advice.
Great idea. I love it! I would definitely be more inclined to come to one of those parties.