How many times have you walked out of a party frustrated because, even though everyone seemed to have had a great time and there were even a few people who seemed interested in booking a party, you're walking out the door with no bookings? It's something I get asked about often over on the Facebook Fan Page.
What if you had so many bookings from your home parties that you had to give them away to your downline? Can you imagine getting three to four bookings at every home party you do? What would that mean for your paycheck each week? Using a visual direct sales tool to share your available dates at your home parties is the quickest way to accomplish higher bookings. There are many ways to do this, but the easiest (and best, in my opinion) is what I call the Booking Tree.
First things first. If you know when you’re working, it not only supports the balance in your life, but it also can increase your bookings because you're intentional about offering those dates to your home party guests. Secondly, finding a way to make offering your available dates even more appealing by using some sort of direct sales tool like an instant reward (or booking gift) can also sway someone from a maybe to a yes.
Enter the Booking Tree. This direct sales tool is a simple, incredibly effective way to share your home party dates. It's a photo stand (you can get the one pictured above here) with five slots. You simply fill out your home party date cards (a simple 3×5 card with a space for the date of the home party and the host’s name, address, phone number and e-mail address – you can find my template on my Powerful Tools for Your Direct Sales Business downloads product) and attach them to the booking tree. At the end of your booking commercial (another great direct sales tool), simply hold up the booking tree. Here's the fun part. In the corner of each card, punch a hole and attach a small gift to that hole (the dollar store is a great outlet for this, or you can use small items from your own line. Be sure the gift doesn't cost you more than a few dollars).
Tell your guests that these are the dates you're available over the next several weeks, and that once they choose the date they want, the gift attached to that card is theirs to keep. Then simply ask them to fill out their information on the card and give you 5 minutes before they leave so you can get them set up and working on their own home party plan. It's so simple that you'll find your home parties seem to book themselves! Someone will take a card and bring it to you all filled out. At that point they're ready to be set up for host coaching. You can also use a gift bag for larger items that can’t clip to the cards and they can choose a gift when they bring you the card.
The idea of this direct sales tool is to offer them an instant gift for choosing one of your “bonus” dates. As a direct sales trainer I can tell you that this concept is the single most effective way my clients have found to increase bookings for their direct sales business. And it's very easy to provide this training to someone new to your direct sales business so they begin getting bookings right away (and you know what they say – no one ever quits with bookings on their calendar).