Here’s a terrific direct sales training tool for you to use right away in your direct sales business. What if you had so many bookings from your home parties that you had to give them away to your downline? Can you imagine getting three to four bookings at every home party you do? What would that mean for your paycheck each week? Using a visual direct sales tool to share your available dates at your home parties is the quickest way to accomplish higher bookings.
First of all, if you know when you’re working, it not only supports the balance in your life, it also can increase your bookings, because you are intentional about offering those dates to your home party guests. Secondly, finding a way to make offering your available dates even more appealing by using some sort of direct sales tool like an instant reward (or booking gift) can also sway someone from a maybe to a yes.
Enter the Booking Tree. This direct sales tool is a simple, incredibly effective way to share your home party dates. It's a photo stand (check out the photo of ours above) with five slots. You simply fill out your home party date cards (a simple 3×5 card with a space for the date of the home party and the host’s name, address, phone number and e-mail address) and attach them to the booking tree. At the end of your booking commercial (another great direct sales tool), simply hold up the booking tree. (Here's the fun part.) In the corner of each card, punch a hole and attach a small gift to that hole (the dollar store is a great outlet for this, or you can use small items from your own line. Be sure the gift doesn't cost you more than a few dollars).
Tell your guests that these are the dates you're available over the next several weeks, and that once they choose the date they want, the gift attached to that card is theirs to keep. Then simply ask them to fill out their information on the card and give you 5 minutes before they leave so you can get them set up and working on their own home party plan. It's so simple that you'll find your home parties seem to book themselves! Someone will take a card and bring it to you all filled out. At that point they're ready to be set up for host coaching. You can also use a gift bag for larger items that can’t clip to the cards and they can choose a gift when they bring you the card.
The idea of this direct sales tool is to offer them an instant gift for choosing one of your “bonus” dates.
As a direct sales trainer I can tell you that this concept is the single most effective way my clients have found to increase bookings for their direct sales business. And it's very easy to provide this direct sales training to someone new to your direct sales business, so they begin getting bookings right away (and you know what they say – no one ever quits with bookings on their calendar).
If you're having trouble finding a booking tree, you can purchase ours in our online store.














Thanks, Julie, for answering my question. I guess I am just bowled over by how simple and easy it is. Now that I am starting to have a downline, I think I need to challenge them to do something and as a reward, I will buy them a booking tree. I found mine at Hobby Lobby. It is black metal and has 5 or 6 double hearts that you slide your cards into. I figured that hearts were appropriate since I love the parties!
Jan
Jan,
It is that simple, and I prefer the booking tree. I’m not a big fan of “tricking” someone (even if they know if they choose to “play” they have to host a party) into booking a party. To me, it feels desperate and like you’re leveraging someone. I never wanted someone to book because they felt like they were being leveraged to do it.
Hope that makes sense.
Hi!
My company trains a lot on the success of a game called Pass or Play, Deal or No Deal, Shop or Drop (different names, same basic idea) for bookings. After the booking game or commercial, each guest is handed a sealed envelope or attractive container (box, mini purse, etc) and asked not to open it–yet. Then they are told that inside is one of 3 possible gifts. You demo the gifts. You tell them that if they want the gift, they will be the big winner because you are coming to their house so their friends can "play in the jewelry." You repeat that part so they KNOW that if they open the box, they will host a show. Then they can either PLAY or quietly give the box back. Then, everyone opens the box to see if they got the one of the gifts that they would have preferred to receive. The note says that they get to pick which one they like best.
Supposedly, that is very effective. But, in your experience, would I be better off with the booking tree? Would I just give my booking commercial and tell them that the available dates are on the cards and if they pick one, they get the gift attached to the card? Is it that simple.
Is it that effective?
Thanks for your help! I bought your audio training on Designing an Amazing Party Experience and absolutely LOVE it!
Can I get the download for the alternate show cards?
I’m glad too, Kathleen!
Hi Julie,
Another fabulous idea; plan to add this to my presentation! Thanks, and keep up the great tips. I'm so glad that I found your site.
I love love love the idea. I am curious what kind of results those who are using it are getting?
Love the idea but I cant find the cards. I have looked in every piece of information that I have.
Julie,
I love this idea! What a fantastic visual! I’ll be adding this one to my presentation!
Thanks!
Hi Julie…
I ordered this a long time ago and forgot about it. I will go back and find the date in my check register. It would have been when it was used as maybe a feature article etc. I am a real fan of yours!!!
Jan
Thanks, Alicia. I agree, we chose it because it telescopes and is very compact. Glad it’s working for you.
I have this Julie. I love it. The one you have is great because it can easily be stored in your bag when packing up at the end of the show.