"Every time I go to work, I end up at a party!" I've seen this on countless e-mail signature blocks in my work with direct sellers. And it's absolutely true. You party for a living, which is really cool. I think it's why our industry is so huge. Who wouldn't want to do that? If you've been a direct seller for very long, however, you know it's not exactly that simple. It's easier than you might think, but there are some strategic things you have to do to make sure it really is a party when you go to work.
Create an Experience
First and foremost, you have to make sure you're creating an incredible experience for your host and her guests at every single party you do. There are some key components to that experience, including making sure you're intentional about what happens during that party and getting your guests involved. Most importantly, you have to make sure you're having fun at your party, because if you're not, I guarantee no one will.
Learn to Make the Sale
You also really need to make sure you're getting what you need from your parties, namely sales, bookings, and sponsoring leads. That comes from learning to sell during your parties. Please don't let this scare you. We all sell every day. If you've embraced the ridiculous belief that you just aren't good at sales, think about the last time you got your toddler to eat his peas or you changed your spouse's mind about where to go on vacation. If you're interacting with people, you're selling. Just get over that belief. The key is to learn how to do this in a way that makes everyone comfortable.
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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.