Are you making the most of your online presence? Chances are, you spend a lot of time on social media for your direct sales business. It’s the way a lot of us reach out and get more clients these days. But, have you thought about building a website? It can help you in many ways, which I want to go through with you right now. It’s easier than you may think to get your own website up and running (including using free platforms to build your site and free or very low cost hosting options).
Here are my top 4 reasons why building a website should be in your business plan for 2016. Take a read and see what you think.
Reason #1: You Have More Control
If you are running your business on Facebook or Twitter – or a combination of both – do you ever feel restrictions? There’s only so much you can do because someone else owns the platform and dictates your template. And, because of the template, your business page looks pretty much the same as everyone else’s. If you were to build a website, however, you would get complete control. Your website, your design (from about pages to landing pages and everything in between).
Reason #2: It’s All About The Relationships (and Websites Help You Build Relationships)
As a direct seller, it can feel like you are always selling. It’s part of the business and it’s nothing to be ashamed of. The thing is, most people don’t enjoy the experience of being sold to. That doesn’t mean that you can’t attract them as customers or even recruit leads. If you use your website to give people helpful advice about your products, they will keep coming back for more (and may even inquire about booking a party with you or becoming a part of your team).
Reason #3: You Can Reach More People
When you think about all of the different roads people take to access the web, it seems silly not to embrace them all. You can optimize your website for smartphones and tablets, and work on your SEO to attract a wider market. There is so much potential for business growth online that you should look at all areas, not just social media. If you’re really ambitious and looking at your business as a serious endeavor, you can even give away a complimentary product on your website; that will help you grow your visitor numbers.The most successful people in our industry have found a way to use their direct sales business to access other income opportunities that are related to their product and their opportunity. For example, if you are selling recovery drinks, you could contact some app developers and come up with a health fitness app. The more people that download it from your website, the more your audience will grow – and the more sales you will make.
Reason #4: You Can Position Yourself As An Expert and Start a Newsletter
Want to know the most efficient online tool for reaching your audience? Surprise! It’s not social media! It’s good old-fashioned email! If people trust you as an authority in your industry and like what you have to say on your website, they’ll sign up to hear more. You can send out email newsletters once or twice a month, track your open rates with a company like MailChimp, and fairly soon you’ll find yourself making more sales and building your team.
OK, so there you have it – four great reasons why any direct seller should think about creating a website in 2016.
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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.