In order to succeed in your direct sales business, you must master these five areas:
Area #1: Parties and Bookings
The lifeblood of your business. Without bookings, you won’t succeed in your party plan business. Period. Sales, sponsoring, and more bookings all flow from this area and it requires tools for showing others why having their own home party is a great idea.
Area #2: Host Coaching
The host is the catalyst to a successful party, and parties are important (see area 1 above). So a huge part of your job is creating a strong connection and relationship with your hosts and making sure they have all the resources and education they need to make sure their party is successful.
Area #3: Sales
You have a great product. You love it and use it. But are you good at selling it? The key to this area is figuring out how to communicate with people in a supportive way while still holding your own value and belief in your product and company.
Area #4: Sponsoring
In order to make any real money as a direct seller, you have to grow a team of successful representatives. That creates passive income as you support others and make an income based on their efforts. It’s really the thing that makes direct sales so unique, exciting, and frankly, sometimes very frustrating. How you sponsor people into your business and your mindset around building your team are crucial to success in this area.
Area #5: Systems
All of the other 4 areas won’t make you successful if you don’t have a systematic way of working. That means you have to look at not only what you do on a consistent basis, but why you do it and, most importantly, whether or not it’s truly supporting you. Also, if you’re a leader, you have to make sure that virtually everything you do is duplicatable and easy to teach your downline. Without this critical element, you truly won’t succeed as a direct seller.
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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.