Here comes summer! Are you ready? Here's what I notice most about summer…it takes too long to get here and it's over too soon. And because of that, it's a busy time. People get out of their "normal" routines and spend more time traveling and in outdoor activities with their families. That can make it challenging to get bookings. Challenging, but not impossible. Do you hold the belief that June, July, and August are "slow" months in our industry and that "no one does parties" during the summer? Did you know that there are people in your company who have more bookings than they know what to do with right now? It's just a matter of getting creative and making the decision that you're going to succeed.
Here are my top 5 tips for getting bookings during the summer months:
1. Make Sure Your "Stinkin' Thinkin" Isn't Getting In Your Way
In other words, if you've convinced yourself that it's hard to get bookings in the summer and no one will want to book a party with you, you'll get exactly what you're focused on. So change your belief and realize that there are people in your community who need a break, love your products, and are just dying to book a party with you.
2. Use Fun Summertime Themes to Make Your Parties Irresistible
Fun themes will move a prospective host from a "maybe" to a "yes" faster than anything else, as they envision their friends having a fun patio or pool party or creating their favorite ice cream dish at an ice cream social themed party. Consider printing out some fun, colorful summer themed invitations and putting them into a binder that's readily available to show potential hosts at your parties.
3. Give More.
Sometimes extra incentives are necessary to entice people to book parties. During the summer was always one of those times for me. Use booking gift items from your line, certificates for extra product credit, or free shipping for hosting a party. (Note: If you're giving an extra incentive gift, make sure you let your host know you will deliver it when you show up to do the party. That ensures the party will actually hold).
4. Think Outside the Box.
If hosts are reluctant to host parties on their own or in their homes, how about an after work party in the lunchroom of their workplace or a restaurant party. You can also encourage them to co-host a party with a fun friend. Co-hosted parties mean half the work and twice the fun.
5. Host a Party Fest.
My Party Fest was a monthly event that was especially successful during the summer months when people were traveling and busy and didn't want to be "bothered" with planning a party. It's a simple multiple-host event that allows you as the representative to do six to eight parties all in one night! (Wouldn't you love that!?) Click here to read a post from last March about setting up a multiple host event.
Those are my top five ideas. I'm sure yours are more brilliant. Want to share below?
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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.