It’s Easy to Give Someone the “Gift” of Your Opportunity

Have you ever felt uncomfortable sharing information about your direct sales opportunity with a potential recruit at your home party? Are you afraid that you'll come across as "pushy" and she'll run screaming from the room? (Well, maybe not screaming, but make a hasty retreat, at least).

I’d like to share a tool I call the Opportunity Gift Bag. This tool will explode your direct sales recruiting results and make it easy to teach others how to recruit as well. The idea of this tool is simple; giving someone a gift is much easier than giving them a brochure. A brochure must be qualified, and a gift is simple. A gift creates value for you because it’s obvious that you’ve put effort and thought into it. Use a beautiful bag (the dollar store or your local craft store are great places to find these) and some tissue. You'll want to include your direct sales marketing material and recruiting CD or other literature from your company. But what makes this special are the other items you include. Here are a few ideas:
  • You can enclose a tea bag, some chocolate kisses, a votive candle and bath salts, and a “recipe for relaxation” card encouraging them to relax, take a bath, and pamper themselves.
  • You can include a Take 5 candy bar and encourage them to “take 5” minutes for themselves and consider the possibilities of joining your company.
  • If you have a DVD, you can include microwave popcorn and a soda, and encourage them to have a “movie night” on you and watch your DVD.
  • The possibilities are endless; be creative.
  • You can also pre-write a card with a generic message and then if you have time, sneak away and put “Dear Karen” on the card prior to giving her the gift.

When your potential recruit is ready to go, you simply hand her the gift with the words, “I’ve got something for you. Enjoy and I’ll follow up in a day or two to chat.”  That’s it. Don’t give any details about what will be found inside. Part of the reason this idea is so powerful is because there’s an element of mystery. They’re walking out thinking, “Wow, I wonder what’s in here!”  I guarantee, they’re going to get in the car, drive two blocks, pull over and rip into it!

Then (and this is the most important part) when you follow-up, you’ve created value for yourself via this gift. And you have a reason to call other than, “Did you have a chance to look at my brochure?”  Instead, you’re connecting on a more personal level by having the opportunity to ask, “Did you enjoy the chocolate? Did you take your relaxing bath?”

Give the Opportunity Gift Bag a try at your next home party. I think you’ll find that it’s an easy, fun way to share your direct sales opportunity and create strong momentum in your direct sales business.


You may, as long as you do not alter it and include the following information (with active links as appropriate):

Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at



2017-03-24T08:33:45-07:00Bookings, Home Party, Party sales, Sponsoring|


  1. Julie January 10, 2013 at 11:00 am

    Glad you liked this post, Becky. Thanks for the comment.

  2. Becky Appleton January 10, 2013 at 7:19 am

    Great information and ideas! I’m going to start using them this week! So excited! 🙂

  3. Julie October 26, 2012 at 11:52 pm

    Yes Antoinette. It works great for this as you can hand someone you meet in line at the grocery store or at your kid’s school a gift instead of a brochure.

  4. Antoinette Mark October 26, 2012 at 4:58 pm

    I definitely like this idea!  Do you think this would work as well if I was out meeting people at random?

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