- You can enclose a tea bag, some chocolate kisses, a votive candle and bath salts, and a “recipe for relaxation” card encouraging them to relax, take a bath, and pamper themselves.
- You can include a Take 5 candy bar and encourage them to “take 5” minutes for themselves and consider the possibilities of joining your company.
- If you have a DVD, you can include microwave popcorn and a soda, and encourage them to have a “movie night” on you and watch your DVD.
- The possibilities are endless; be creative.
- You can also pre-write a card with a generic message and then if you have time, sneak away and put “Dear Karen” on the card prior to giving her the gift.
When your potential recruit is ready to go, you simply hand her the gift with the words, “I’ve got something for you. Enjoy and I’ll follow up in a day or two to chat.” That’s it. Don’t give any details about what will be found inside. Part of the reason this idea is so powerful is because there’s an element of mystery. They’re walking out thinking, “Wow, I wonder what’s in here!” I guarantee, they’re going to get in the car, drive two blocks, pull over and rip into it!
Then (and this is the most important part) when you follow-up, you’ve created value for yourself via this gift. And you have a reason to call other than, “Did you have a chance to look at my brochure?” Instead, you’re connecting on a more personal level by having the opportunity to ask, “Did you enjoy the chocolate? Did you take your relaxing bath?”
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