Guest Post: So-Easy-They-Are-Scary Ways to Increase Sales at Halloween

wyndcroftToday's guest blogger Amanda Arkans has chosen an interesting topic…Halloween. At first I thought "this isn't really a good fit," but then I read her post and she's right…Halloween is just around the corner and so is the Fall selling season. Now is the perfect time to start thinking about your strategy for this most important time of year in our industry, and these are some really great ideas that should get people excited about having their party in October. Why not start booking those right now? Check out her post and tell me what you think of her ideas below. I loved them!

It’s July and if your kids are anything like mine, they are already talking about what they want to be this Halloween. Retail stores have started replacing a shelf or maybe even an aisle or too in order to get you in the mood for the spookiest time of the year. Well, if the kids and the stores are taking advantage of Halloween, shouldn’t we as direct sales professionals do the same?

This family-friendly holiday can be a great vehicle for you to get the word out about your business. What other day of the year allows you to walk up to someone’s house who you don’t know and start a conversation with them? This is a perfect time to get out to your neighborhood and spread the word about your business. With a little planning, which by starting now you have time to do, Halloween can become a new anchor in your busy holiday season.

Here are a few quick and easy ideas to boost your sales this Halloween.

Party Games

The Halloween fun doesn’t just have to be limited to one day on the calendar. Offer your October party hostesses a special Halloween-themed evening with their friends: spooky sales, costume parties, etc. October parties are a great way to boost your holiday season sales because there is plenty of time to book parties in November and December and still have time to get your products before the holiday gift-giving deadline.

Costume Conversations

A lot of thought is put into kids’ costumes, but what are you going as for Halloween this year? A Halloween costume can be a great conversation starter, so why not direct that conversation to your business?  Dress yourself up as a sales consultant for your company or better yet, your favorite product. When someone asks you what your costume is, the door is open for you to tell them about your business. 

Want to extend the Costume Conversation through Social Media?  Why not start a Facebook poll on what costume your customers want to see you in?  Put up a few costume ideas and allow everyone to vote on what they want you to wear. Then post a picture of yourself in the winning costume.

Reverse Trick-or-Treating

When you are going door-to-door to collect candy from your neighbors, consider giving them a gift instead. Sample packets of your favorite products can make a nice treat for you to give out to those you visit. 

At Your Door

Not headed out the door? Keep your samples next to the door and hand them out to the adults who come to your door with their children. You can also label the candy you are giving out with a sticker that contains your contact information or attach them to business cards. Mom and Dad like candy too so they are likely to see your advertisement.


Can’t decide what to give to your trick-or-treaters this year? How about getting a big bag of PayDay bars and attaching a note that says, “Let’s make everday a PayDay!” and includes your contact information. If your company has a new consultant special going on, make sure you mention that too.

Frankenstein Frolic

Called a Turkey Trot at Thanksgiving and a Bunny Hop at Easter, a Frankenstein Frolic can get you big sales with little effort. Just find ten (10) customers or past hostesses. Give them each a catalog and order forms with a goal of just $100 in sales to be turned in no later than Halloween day.  Each $100 in sales earns your customer a chance to win the hostess rewards for the party. Draw a lucky winner who gets a mountain of prizes and you get a $1000 party and the commission that goes with it.

What other ideas do you have to increase your sales this Halloween?

Amanda Arkans is a direct sales professional with more than 5 years of experience. Currently a Senior Manager for Celadon Road, Amanda has built a team across more than ten states. She loves helping her team members meet their goals and creatively grow their businesses. To learn more about Amanda and Celadon Road, please visit Amanda on Facebook at or