If you’ve started a new direct sales business during the last twelve months, you’re probably working hard to make it succeed. There is, however, an interesting fact that most new entrepreneurs don’t understand. Research shows that more than 80% of sales in modern companies come from repeat custom. That means you need to keep in touch with everyone who spends money with your brand. Sending messages out using their contact details could help you to encourage them to come back. One happy customer will tell two of their friends and so on. Failure to keep in contact with your existing customers could mean your new business never reaches its potential.
Here are three great ideas for using technology to easily keep in touch with your customers:
- Install a Live Chat Solution on Your Website
First, you need to make it easy for people to get in touch with you. Sometimes people might want to ask questions before spending money on a product from your website. So, you need to make sure you remove all the barriers and allow them to message you in real time. Live chat software is the best tool for that process, and so you need to research the market. You shouldn’t have too much trouble finding reviews online from people who already use the plugins. As long as you can identify a solution that seems reliable, everything should be okay.
2. Build a Mailing List Using Email Addresses
Mailing lists are a fantastic way to keep in touch via email. You just need to save the address in your database when someone connects with you or makes a purchase through your website. Send a couple of messages each week highlighting your best deals and offers and make sure you include some helpful hints for your readers to keep them opening your emails. With a bit of luck, that should encourage them to take another look at your website and spend more. Just don’t send too many emails and make sure you’re always providing value when you send them or people might begin to unsubscribe. At the end of the day, you shouldn’t try to pressure people into buying your products. You just need to give them a friendly nudge in the right direction. NEVER add anyone’s address unless you have their permission. Consider using a service like Mailchimp or Constant Contact to manage these “opt ins” for you so you stay out of trouble. You don’t want to spam people who didn’t sign up to receive emails from you.
3. Keep In Touch Using Text Messages and an SMS API
Sending automated text messages to your customers is also a wise move. You just need to find an SMS API specialist with a reliable SMS Gateway. In most instances, you don’t have to write or send any messages manually. You can control the entire process without lifting a finger once the initial processes are in place. The best thing about using SMS services is that you can often track all the information you send to customers. That means it’s easy to find out if they’ve had a new phone number, and it’s perfect for creating website traffic spikes. You could also use the same services to provide automated delivery notifications and things like that.
Hopefully now you understand the importance of staying in contact with your customers. Make sure you implement some of the suggestions in this blog and look for more. When all’s said and done, you want to make the highest profits possible. Just remember, this type of automated connection is useful but it will never replace the time you put into building good relationships with your customers.
Need some help filling up your calendar for 2016? Grab your complimentary copy of my “Book Yourself Solid In The Next 30 Days” roadmap. It’s yours for free when you subscribe to my mailing list. Already a member of the list? My system won’t add you twice, so go ahead and grab the roadmap anyhow. Click here to grab your roadmap now!
WANT TO USE THIS ARTICLE IN PRINT OR ONLINE?
You may, as long as you do not alter it and include the following information (with active links as appropriate):
Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.