Repetition is the Key to Success In Your Direct Sales Business

I have a degree in theatre (I know, shocking, right?) and I remember hearing in a directing class one time that for every minute of a play you see as part of the final production, there were 2 hours of rehearsal (minimum). When I was directing high school plays, the cast of “The Crucible” actually bought me a t-shirt that said “Let’s go back” on the front of it because I said it so much (as in “Stop. Let’s go back and do it again.”).


Repetition is the key to success in your direct sales business as well. At my live trainings I teach lots of specific language for getting results, and I always invite them to script out what they’re going to say and then practice out loud until they feel comfortable with the new language. I can’t tell you how many times people have come up to me after a live event and said, “You know, I used to use your booking commercial and I got great results from it, but for some reason I just don’t use it any more.” I can tell you exactly why they don’t use it any more. Because they didn’t repeat using it enough to make it “the way” they did things, so eventually they stopped doing it. It didn’t become a habit because it wasn’t repeated often or long enough.


It takes 21 days to form a habit. 21 days of repetition (or in the case of your business, 21 parties). What is it you want to implement in your life or business that you haven’t been able to? Choose at least two things, create some specific actions around them, and then make a firm commitment to yourself to do them, without fail, for the next 21 days (or at your next 21 parties, or with your next 21 hosts…you get the idea).


Here are some examples of what you might choose:

  • Doing an opportunity commercial at every party you do
  • Coaching each host either in person or over the phone
  • Making 10 phone calls a week to book parties and follow up on sponsoring leads
  • Getting onto Facebook to post/comment at least once each day


Those are a few of my ideas. What are yours (and are you brave enough to declare them below and then actually implement them?)


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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at



2017-03-24T08:33:43-07:00Goal Setting, Life Balance|


  1. Julie April 9, 2013 at 8:33 am

    Great plan, Mardell. Glad you liked the post.

  2. Mardell Grayhek April 9, 2013 at 8:17 am

    I am going to start focusing on booking more parties at my parties. I believe that with more leads I can work out my opportunity commercial to greater advantage. I appreciate your insight and experience.

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