Have you ever heard of SEO (Search Engine Optimization)? Most direct sellers I work with have no idea what this is or how to use it to move the online side of their businesses forward. I thought I’d share a little about what I know on this topic with you today. I’ll preface this by letting you know that I’m no expert, but I think I can share some things that will help you understand why SEO is important and what you can do to optimize your results and improve your business.
You need to be a little careful about using search optimization. While it’s true that are lots of great techniques out there that could have an incredible impact on your ability to be found by prospects and customers alike, there are a few potential pitfalls that you need to be aware of. I’m going to explore a few of the issues with you today, and also give you some advice on how to use SEO to drive customers to your business. Let’s take a closer look, starting with some of the rules you should be following.
Your Home Office
First of all, it’s important to understand that your home office parent company probably already has a lot of rules in place about SEO and how you as a representative can use it. They will want to remain at the top of the rankings for their chosen keywords which can make things tricky for you. You don’t want to step on any toes or break any rules, and it might even cause you some serious issues if you don’t follow the rules. So, before you start implementing your ideas, make sure you are 100% aware of the policies that your company has in place. I have seen many of these policies and most techniques I describe below will be safe in most cases. However, you can never be sure without reading your company’s policies in detail so make sure you do that and ask questions of the powers that be if you aren’t clear about what’s acceptable and what’s not.
It’s also important to understand the principles of SEO. This is an enormous subject that will take you a long time to learn inside out (and as I said, I’m still no expert after years of learning about it). Begin by figuring out what keywords are associated with your product. You might even ask someone from your home office for this information, since I’m sure they have a list. Use those keywords as often as possible when you’re writing informational blog posts or posting on social media. As with everything online, SEO is always moving forward and the constant changes require specialist attention. For example, what do you know about the latest Google Possum update? The major changes that search engines make can have a significant impact on your rankings and unless you are living and breathing SEO, things can change and what you did last week to be effective might not work at all this week. With this in mind, you might even consider outsourcing your SEO optimization to a third party. It will save you some time and could drive more customers to your business in the long run than if you attempt to do it all on your own.
Part of the big problem direct sellers have is creating content (which is an essential part of your SEO strategy). The trouble is, parent companies can be very strict on the type of content you are allowed to use. There is a simple solution, however, which is a great way to get started. Look at your company’s blog or the informational newsletters they put out and reappropriate it. As long as you’re careful to use trademarks, disclaimers, and references to the source, you can avoid any issues and have great quality content to use for your business. If the finished product makes sense and targets the right keywords, your website or replicated company page should start to rank higher.
Of course, the big benefit of SEO is to boost your local profile so you’re building your business locally first. Your parent company will have less of a problem when you rank highly in Google on a local basis. There are a few things you can use in your posts or to start ranking higher in your area. Relevant content to your location can help, of course. There are local search engines – business pages, for example – that can also give you an edge. And, when you post a blog about hosting a party, always use the location in your description. It’s little things like this that can improve your sales and keep your parent company happy.
I hope this will help you navigate some of the complexities of SEO for your direct sales business. Feel free to leave some of your tips in the comments section below as well!
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Julie Anne Jones is a sought after keynote speaker, online trainer, and corporate business consultant. She’s an accredited life and business coach with over fifteen years of experience speaking on stages across the United States and Canada. Known as “the systems specialist,” Julie Anne can break down any concept into simple, step-by-step, action-oriented training. She is known for her authentic and easy-to-use scripting and specializes in specific language and communication tools for business success. To learn more about Julie Anne and her products and services, and to read more blog posts, visit her at www.julieannejones.com.