I was recently asked what the one most important thing I had learned in my years as a direct seller was. It didn’t take me any time at all to answer – that selling my products, booking parties, or even sponsoring new people into my home party plan business wasn’t my job.
Really.
My job was (and your job is) to build relationships. When people feel valued by you because of your interaction with them, they’re more likely to want to buy from you, book a party with you, and certainly work with you to build their businesses. It’s really all about the relationships, and your job is building them from your first interaction with people.
So the next time you head into someone’s home to do a home party, stop and ask yourself why you’re there and make a list of at least 3 things you can do that night to increase your relationship building skills with the people there. Here’s my list (and it worked like a charm for me):
1. Remember it’s not about me (for the next 4 hours at least).
2. Ask lots of questions and truly listen to people’s answers.
3. Find a way to help and support everyone with whom I come in contact that night.
You’ll probably come up with some others, (and please, do share with us below if you do), but these are a great start if you can’t think of anything off the top of your head.
And the next time someone asks you what you do, tell them you’re a relationship builder who also happens to sell whatever widgets you offer. That will probably get their attention way more quickly than telling them what company you work for or sharing your latest monthly product special.
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Julie Anne Jones is a direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at www.julieannejones.com.
