Your Direct Sales “What” “Why” & “How”

Define YourWhen I work with my individual clients, defining their “why'” is a crucial part of our beginning work together because, as I tell them, until you really are clear about why you’re in business, all of the success tools in the world aren’t going to support you in succeeding. Your “Why” truly fuels the rest of your business because it motivates you and gives you a very clear reason to push through, even when it’s hard. Without it, your “had enough meter” could easily break and you’ll find yourself quitting.


I found an exercise I got years ago in coaching school that I thought might support you in figuring this out for yourself. It’s a simple, fill-in-the-blanks sentence that helps you define your personal vision. Here it is:


“My purpose in ____ is to_______in a way that________so that_______”

This gives you the “what”, “how” and “why” of our own personal vision. Let me share my own example with you.


My purpose in being a direct sales trainer and mentor is to support as many enlightened direct sellers as I can in achieving success in a way that allows me to maintain the freedom and joy in my own life so that I can make a living doing what I love, change the world in this small way, and live the blessing I believe I was born to offer to the world.


Get it? First you’re naming your what (what is it you’re either doing or want to be doing), then you’re sharing your how (as in how will this impact you and your life), and finally looking at why it’s important to you (by defining exactly why you’re doing the what and how).


So, following my example above, take a few moments and see if you can fill in the blanks in the above sentence. It might not be as easy as it looks, so just sit with it and be patient. The answers might not only surprise you, but change the way you actually “do” your business.


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Julie Anne Jones is direct sales corporate consultant, coach, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific language and tools for success in direct sales. To learn more about Julie Anne and her products and services, and to read her weekly blog posts, visit her at



2017-03-24T08:33:39-07:00Self Development|